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BTEC Assignment Unit 1 The Business Environment P1

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BTEC Assignment Unit 1 The Business Environment P1 Task 1: Describe the type of business, purpose and ownership of two contrasting businesses Know the range of different businesses and their ownership 1 Know the range of different businesses and their ownership Range of different businesses: local; national; international; global; public; private; not-for-profit/voluntary; sectors of business activity (primary, secondary and tertiary) Business purposes: supply of products or services; difference between profit and not-for profit organisations Ownership: public, private and voluntary sectors; types of ownership (sole trader, partnerships, private and public limited companies, government departments, government agencies, worker cooperatives, charitable trusts); main implications of different types of ownership on businesses (extent of liability, limitations to operation for public and charitable organisations) Key stakeholders: customers; employees; suppliers; owners; trade unions; employer associations; local and national communities; governments; influence of stakeholders on organisations 2 Understand how businesses are organised to achieve their purposes Organisational structures: purpose (division of work, lines of control and communication); types of structure (functional, geographic, product, type of customer); diagrammatic representation of structure (organisation charts); span of control Functional area: finance; marketing; production; customer service; sales; human resources. Strategic planning: mission and values; development of strategic aims and objectives; cascading of objectives throughout the organisation; strategic planning process; use of SMART (specific, measurable, achievable, resourced, time-bound) objectives Influencing factors: stakeholders; business environment; business type and ownership. Different aims: private sector aims (breakeven, survival, profit maximisation, growth); public sector aims (service provision, cost limitation, value for money, meeting government standards, growth of range of provision) 3 Know the impact of the economic environment on businesses Economic: importance of stability; impact on business of changes in the economic environment (growth, recession, ripple effect); levels of inflation; availability and cost of credit; labour; changes in government policy (legal, fiscal, monetary) Demand: influenced by affordability; competition; availability of substitutes; level of Gross Domestic Product (GDP); needs and aspirations of consumers Supply: Influenced by availability of raw materials and labour; logistics; ability to produce profitably; competition for raw materials; government support Changes in supply and demand: supply and demand curves; elasticity of demand; price sensitivity; influence of branding on price sensitivity Global interaction: levels and types of interdependence (supply chains, ownership of businesses, movement of capital and business operations, reducing ability of national governments to regulate global businesses) 4 Know how political, legal and social factors impact on businesses Political: political stability; government support for different types of organisations eg private, voluntary, public; fiscal eg levels and types of taxation; direct support eg grants, loans; providing infrastructure eg transport; internet; enhancing skills of the working population eg education, training, research; organisations to support businesses eg Business Link; membership of international trading communities eg European Union Legal: providing framework for business eg company law; protecting consumers and employees eg contract law, employment law, consumer protection; ensuring fair and honest trading eg competition law. Social: demographic issues eg population growth or decline; changes in structure eg ageing; households and families; education; attitude to work; religions; attitudes to male and female roles; ethics

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Task 1: Describe the type of business, purpose and ownership of two
contrasting businesses (P1)


Describe the type, purpose and ownership of Volkswagen AG (hereafter VW) by answering
question A to H:

A. Is VW a local, national, international or global business? Volkswagen is a global business,
because they have in many countries Volkswagen shops where you can buy vehicles. They
have factories in 20 European countries and in other 11 countries in the Americas, Asia and
Africa. Volkswagen AG sells their products in around 150 countries.

B. Is VW a public or private company? Volkswagen is a private company, because they haven’t
been set up or taken by the government.

C. Is VW a profit or a non-profit company? Volkswagen is a profit business, because their
purpose is to make a high profit and they aren’t a charity. They must cover all the costs they
made and they need money to create and make new vehicles and pay their employees.

D. Does VW supply products, services, or both? Volkswagen supply products and service. The
main products are the twelve vehicle brands of Volkswagen Group. They have a financial
service division. They have dealer and customer financing programmes. You can lease
vehicles. There is also an insurance program where you can insurance your vehicle.

E. In which of the three economic sectors is VW active? Volkswagen is in the secondary and
tertiary sector active. At the secondary stage, Volkswagen makes from raw material the
vehicles. When it’s done, they bring the vehicles to the shops where the customers can buy
it.

F. What is the legal form of VW? Volkswagen AG is a Public Limited Company, because you can
buy shares and sell it on the stock exchange. The advantage of this is to get a large amount of
money very quickly. If someone who buys and sells a lot of shares with a high amount get
bankrupted or doesn’t have the money anymore to invest in Volkswagen AG, then it will be a
big problem for Volkswagen. They depend on that person who invested a lot for the company.

G. Who are the owners of VW? The owners of Volkswagen are shareholders, but also
individuals. Each shareholder has a voting rights percentage and subscribed capital
percentage. Porsche with 50,73% has more right than others. Porsche with 32,2% has the
most subscribed capital. The leader of Volkswagen AG is now Matthias Müller.

H. What is the liability of the owners for the company’s debts? The shareholders would be
obligated to pay Volkswagen AG back if they will be liquidated.

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Uploaded on
October 7, 2017
Number of pages
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Written in
2016/2017
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