contrasting businesses (P1)
Describe the type, purpose and ownership of Volkswagen AG (hereafter VW) by answering
question A to H:
A. Is VW a local, national, international or global business? Volkswagen is a global business,
because they have in many countries Volkswagen shops where you can buy vehicles. They
have factories in 20 European countries and in other 11 countries in the Americas, Asia and
Africa. Volkswagen AG sells their products in around 150 countries.
B. Is VW a public or private company? Volkswagen is a private company, because they haven’t
been set up or taken by the government.
C. Is VW a profit or a non-profit company? Volkswagen is a profit business, because their
purpose is to make a high profit and they aren’t a charity. They must cover all the costs they
made and they need money to create and make new vehicles and pay their employees.
D. Does VW supply products, services, or both? Volkswagen supply products and service. The
main products are the twelve vehicle brands of Volkswagen Group. They have a financial
service division. They have dealer and customer financing programmes. You can lease
vehicles. There is also an insurance program where you can insurance your vehicle.
E. In which of the three economic sectors is VW active? Volkswagen is in the secondary and
tertiary sector active. At the secondary stage, Volkswagen makes from raw material the
vehicles. When it’s done, they bring the vehicles to the shops where the customers can buy
it.
F. What is the legal form of VW? Volkswagen AG is a Public Limited Company, because you can
buy shares and sell it on the stock exchange. The advantage of this is to get a large amount of
money very quickly. If someone who buys and sells a lot of shares with a high amount get
bankrupted or doesn’t have the money anymore to invest in Volkswagen AG, then it will be a
big problem for Volkswagen. They depend on that person who invested a lot for the company.
G. Who are the owners of VW? The owners of Volkswagen are shareholders, but also
individuals. Each shareholder has a voting rights percentage and subscribed capital
percentage. Porsche with 50,73% has more right than others. Porsche with 32,2% has the
most subscribed capital. The leader of Volkswagen AG is now Matthias Müller.
H. What is the liability of the owners for the company’s debts? The shareholders would be
obligated to pay Volkswagen AG back if they will be liquidated.