BRM Test 1 with Complete Solutions 100% Correct!!

Which of the following statements about marketing research is true? - ANSWER-a. It is the process of gathering and interpreting data for use in developing, implementing, and monitoring a firm's marketing plans. Which are the major categories of firms that conduct marketing research? - ANSWER-Companies that produce or sell products and services Advertising agencies Marketing research companies Which of the following is NOT one of the requirements for entering the marketing research field? - ANSWER-a. Negotiation skills Among the important reasons for studying marketing research are which of the following? - ANSWER-Marketing research can be rewarding and fun. To learn to be a smart consumer of marketing research results To gain an appreciation of the process, what it can and cannot do T/F: The basic function of marketing research is to gather information that is needed to help managers make better decisions. - ANSWER-True T/F: Advertising agencies are most likely to do marketing research that estimates market needs for products and services. - ANSWER-False T/F: Successful marketing researchers tend to be reactive rather than proactive. - ANSWER-false T/F: