Summary
Mindmap summary Methodology for Marketing and Strategy Research
Mindmap summary for the course Methodology for Marketing and Strategy Research (MMSR). Includes factor analysis, (M)AN(C)OVA, multiple regression analysis and SEM/PLS path modelling.
Institution
Course
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Connected book
Multivariate Data Analysis: Pearson International Edition
- juli 2013
- 9781292021904
- 7
Written for
- Institution
- Radboud Universiteit Nijmegen (RU)
- Study
- Master Marketing
- Course
- Methodology for Marketing and Strategy Research
All documents for this subject (3)
Document information
- Summarized whole book?
- Unknown
- Uploaded on
- September 25, 2017
- Number of pages
- 7
- Written in
- 2016/2017
- Type
- Summary
Subjects
-
methodology
-
mmsr
-
methodologie
-
radboud university
-
radboud universiteit
-
master marketing
-
marketing
-
mindmap
-
methodology in marketing and strategy research
-
master strategic management
-
summary
-
samenvatting
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