ON
BUSA 801
ENTREPRENEURSHIP AND INNOVATION
Course Contents
Topic 1: Introduction to Entrepreneurship and Innovation .................................. 1
Topic 2: Entrepreneurial Mindset and Creativity .................................................. 2
Topic 3: Opportunity Identification and Idea Generation..................................... 3
Topic 4: Market Research and Feasibility Analysis ............................................... 4
Topic 5: Business Planning and Financial Projections ........................................... 5
Topic 6: Entrepreneurial Strategies and Business Models .................................... 6
Topic 7: Launching and Scaling a New Venture..................................................... 7
Topic 8: Intrapreneurship and Corporate Innovation ........................................... 8
Topic 9: Entrepreneurial Pitch and Presentation .................................................. 9
Topic 10: Entrepreneurship and Innovation in Practice ...................................... 10
, Topic 1: Introduction to Entrepreneurship and Innovation
Question 1: What is the core concept of entrepreneurship, and how does it
contribute to the modern business landscape?
Answer: Entrepreneurship is the process of identifying opportunities,
creating innovative solutions, and taking calculated risks to start and grow
new ventures. It contributes to the modern business landscape by driving
economic growth, creating jobs, and fostering innovation and competition.
Question 2: How does entrepreneurship differ from traditional employment,
and what challenges and opportunities does it present to individuals and the
economy?
Answer: Entrepreneurship differs from traditional employment in that it
involves taking on greater risks, responsibility, and autonomy. It presents
challenges such as uncertainty and financial risk but offers opportunities for
financial independence, personal growth, and potentially disruptive
innovation.
Question 3: Can you provide examples of successful entrepreneurs and their
impact on the business world?
Answer: Successful entrepreneurs like Steve Jobs (Apple), Elon Musk (Tesla
and SpaceX), and Sara Blakely (SPANX) have had a profound impact on the
business world through their innovative products, market disruption, and
leadership in their respective industries.
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