Explain the role of advertising agencies in the development of a successful promotional
campaign. P3
Advertising agency is a type of business that specialises in creating, planning and managing
advertising for its clients and they are independent from the client business and provide an
outside point of view to the effort of selling the client's products or services, advertising agency
such as AMV offers services such as engaging the target audience (researching the target
market), advertising design, advertising production, media buying, public relations (PR
activities).
Engaging the target audience (researching the target market)
A role that advertising companies like AMV is to play in Engaging the target audience is by
Conducting market research, questionnaires, focus groups, field marketing exercises and in-
store demonstrations in order to identifying the target market for the promotional activity and
their reaction to promotions. For example, AMV helps their clients do research on their good
and services by giving out questionnaire to their customers and analyze the result to help their
clients build their business. AMV makes sure that they use profession methods to gain
information that are useful for the campaign which can insist of researching the target market.
The picture above shows a promotional campaign that was done for maltsters, AMV made sure
that target market for this campaign was people with disability. AMV made sure that the
platform they promoting was a platform where most of their targeted audiences (people with
disability) would watch and was promoted on Channel 4 IT.
campaign. P3
Advertising agency is a type of business that specialises in creating, planning and managing
advertising for its clients and they are independent from the client business and provide an
outside point of view to the effort of selling the client's products or services, advertising agency
such as AMV offers services such as engaging the target audience (researching the target
market), advertising design, advertising production, media buying, public relations (PR
activities).
Engaging the target audience (researching the target market)
A role that advertising companies like AMV is to play in Engaging the target audience is by
Conducting market research, questionnaires, focus groups, field marketing exercises and in-
store demonstrations in order to identifying the target market for the promotional activity and
their reaction to promotions. For example, AMV helps their clients do research on their good
and services by giving out questionnaire to their customers and analyze the result to help their
clients build their business. AMV makes sure that they use profession methods to gain
information that are useful for the campaign which can insist of researching the target market.
The picture above shows a promotional campaign that was done for maltsters, AMV made sure
that target market for this campaign was people with disability. AMV made sure that the
platform they promoting was a platform where most of their targeted audiences (people with
disability) would watch and was promoted on Channel 4 IT.
