Explain the role of promotion within the marketing mix for a selected product/ service. Explain
how promotion is integrated with the rest of the marketing mix in a selected organisation to
achieve its marketing aims and objectives.m1
P2 M1
The role of promotion within the marketing mix for Sky’s broadband service can vary; this may include
Increase brand awareness, Increase customer’s product knowledge, Stimulate search behaviour in
potential customers, Improve brand/company image, and Increase flexibility of image. Marketing mix
includes product which is the features of the product that have an influence on customer perceptions
and their purchase intentions, price The cost to the customer to purchase, or use, a product, Place is
when and where, in terms of time and space, that products will be made available to customers for
purchase , promotion is the way in which a business advertises and promotes its products to its
customers , People are staff involved at the points of human contact between a business and its
customers, process which is the processes involved in delivering a firm’s products and services to their
customers and Physical presence which is physical areas viewed by customers.
Advertising promotion
Advertising promotion can include paid for presentations and promotions of ideas, goods, or services via
the media and the role of advertising promotion is to increase the knowledge of the customers for Sky’s
broadband service. For example, sending out emails about Sky’s broadband service will allow customers
to know more about the product that Sky is providing; the content in the email would include things
such as Sky’s website and the price of the product so that the customers can gain knowledge of the
product as a result benefiting Sky by making more revenue however billboards adverts can also be used
as a form of advertising promotion for Sky’s broadband service. The role of billboard advert is to allow
customer to be aware of the goods and service Sky provides so that sale of the product can increase
which allowing Sky to raise more customer base. Furthermore advertising promotion is integrated with
the rest of the marketing mix for Sky to achieve its marketing aims and objectives to increase customer
base. For example, in an email, it includes promotional information such as the place, price, product and
processes, product. Information of the product is included which is the description of the product such
as where it was made and the guarantee of the product, it includes the price of the product such as how
much Sky’s monthly broadband would cost vs buying it in annum, processes is includes, which shows
how the product can be purchased weather by card or cheque, the place of the product Is included so
that customers know when and where they can buy the product such as online or in store.
Sales promotion
Sales promotion is a
media and non-media
marketing
communications used
for a predetermined
1
how promotion is integrated with the rest of the marketing mix in a selected organisation to
achieve its marketing aims and objectives.m1
P2 M1
The role of promotion within the marketing mix for Sky’s broadband service can vary; this may include
Increase brand awareness, Increase customer’s product knowledge, Stimulate search behaviour in
potential customers, Improve brand/company image, and Increase flexibility of image. Marketing mix
includes product which is the features of the product that have an influence on customer perceptions
and their purchase intentions, price The cost to the customer to purchase, or use, a product, Place is
when and where, in terms of time and space, that products will be made available to customers for
purchase , promotion is the way in which a business advertises and promotes its products to its
customers , People are staff involved at the points of human contact between a business and its
customers, process which is the processes involved in delivering a firm’s products and services to their
customers and Physical presence which is physical areas viewed by customers.
Advertising promotion
Advertising promotion can include paid for presentations and promotions of ideas, goods, or services via
the media and the role of advertising promotion is to increase the knowledge of the customers for Sky’s
broadband service. For example, sending out emails about Sky’s broadband service will allow customers
to know more about the product that Sky is providing; the content in the email would include things
such as Sky’s website and the price of the product so that the customers can gain knowledge of the
product as a result benefiting Sky by making more revenue however billboards adverts can also be used
as a form of advertising promotion for Sky’s broadband service. The role of billboard advert is to allow
customer to be aware of the goods and service Sky provides so that sale of the product can increase
which allowing Sky to raise more customer base. Furthermore advertising promotion is integrated with
the rest of the marketing mix for Sky to achieve its marketing aims and objectives to increase customer
base. For example, in an email, it includes promotional information such as the place, price, product and
processes, product. Information of the product is included which is the description of the product such
as where it was made and the guarantee of the product, it includes the price of the product such as how
much Sky’s monthly broadband would cost vs buying it in annum, processes is includes, which shows
how the product can be purchased weather by card or cheque, the place of the product Is included so
that customers know when and where they can buy the product such as online or in store.
Sales promotion
Sales promotion is a
media and non-media
marketing
communications used
for a predetermined
1
