CMA Certification - CPCA EXAM QUESTIONS & ANSWERS 2023/2024

CMA Certification - CPCA EXAM QUESTIONS & ANSWERS 2023/2024 Which of the following statements describes a product that is incremental? - ANSWER-A product that adds variety of choice relative to other existing products Basic Industry Knowledge - ANSWER- which of the following is not a specific trend in category management - ANSWER-industry consolidation what is in store merchandising materials used to catch shoppers attention - ANSWER-POP When looking at channel dynamics which one of these statements best describes the grocery channel? - ANSWER-grocery stores have higher operating expenses creating higher overhead resulting in tighter margins and higher prices which of the following best represents the primary concerns driving shopper purchase decisions - ANSWER-quality, value, convenience which one of the following best reflects the tactics of limited assortment stores - ANSWER-limited SKU counts low prices limited service small store footprint which of the following best represents two trends that grocers need to consider with their instore strategies - ANSWER-changes in health and wellness preferences What dynamic is occurring within the value channel? - ANSWER-this channel is appealing to higher income level shoppers