LML4801
Assignment 1
(ANSWERS)
Semester 2
2023
ADMIN
[COMPANY NAME]
, SCENARIO Alex Smith, a graphic designer, works for an advertising agency
in Cape Town called Crafty Concepts Collective (CCC) that has a reputation
for its creative print media campaigns for technology companies. One day, the
agency receives a big contract from a major international client, a well-known
technology company, to develop a comprehensive advertising campaign for
their latest product launch. The brief requires an assortment of different
approaches, including print advertisements, digital media, and an engaging
video commercial. The agency assigns Alex to be the designer for the
campaign. The design process involves numerous late nights and weekends,
and Alex puts in significant effort to create a compelling and visually stunning
advertising campaign with the equipment and resources that the company
makes available to him. As part of the project, Alex designed a striking logo
for the client's new product. The logo was unique, innovative, and embodied
the essence of the technology company's brand. In addition to the logo, Alex
also created various graphical elements that were used throughout the
campaign. The campaign includes three print advertisement designs to be
used in magazines and newspapers, four digital designs to be deployed on
social media platforms, and a 30 second video advertisement with a voice-
over that they broadcast on television networks and online video streaming
services. The campaign was launched with immense success, receiving
widespread acclaim from both the client and the public and even collecting a
few industry awards. The logo, in particular, became synonymous with the
product, and it started appearing on billboards, websites, and television
commercials globally. Recognizing the campaign's success, the agency
received accolades for its outstanding work. However, the technology
company also wanted to acknowledge Alex's individual contribution and they
express their desire to attribute the copyright of the logo and graphical
elements to Alex. However, CCC does not want Alex to be named as the
designer, fearing that other agencies might want to lure him away from their
employment. They therefore insist that CCC is the legal author and owner of
the copyright in any works created for the advertising campaign and that the
agency alone should be named as the creator. Page 3 of 3 QUESTIONS 1.1)
Specify as what types of copyright work the following objects will receive
protection:
1.1) In the scenario provided, several objects have been created as part of the advertising
campaign for the technology company. Each of these objects may receive protection under
copyright law, and the types of copyright work they represent are as follows:
Assignment 1
(ANSWERS)
Semester 2
2023
ADMIN
[COMPANY NAME]
, SCENARIO Alex Smith, a graphic designer, works for an advertising agency
in Cape Town called Crafty Concepts Collective (CCC) that has a reputation
for its creative print media campaigns for technology companies. One day, the
agency receives a big contract from a major international client, a well-known
technology company, to develop a comprehensive advertising campaign for
their latest product launch. The brief requires an assortment of different
approaches, including print advertisements, digital media, and an engaging
video commercial. The agency assigns Alex to be the designer for the
campaign. The design process involves numerous late nights and weekends,
and Alex puts in significant effort to create a compelling and visually stunning
advertising campaign with the equipment and resources that the company
makes available to him. As part of the project, Alex designed a striking logo
for the client's new product. The logo was unique, innovative, and embodied
the essence of the technology company's brand. In addition to the logo, Alex
also created various graphical elements that were used throughout the
campaign. The campaign includes three print advertisement designs to be
used in magazines and newspapers, four digital designs to be deployed on
social media platforms, and a 30 second video advertisement with a voice-
over that they broadcast on television networks and online video streaming
services. The campaign was launched with immense success, receiving
widespread acclaim from both the client and the public and even collecting a
few industry awards. The logo, in particular, became synonymous with the
product, and it started appearing on billboards, websites, and television
commercials globally. Recognizing the campaign's success, the agency
received accolades for its outstanding work. However, the technology
company also wanted to acknowledge Alex's individual contribution and they
express their desire to attribute the copyright of the logo and graphical
elements to Alex. However, CCC does not want Alex to be named as the
designer, fearing that other agencies might want to lure him away from their
employment. They therefore insist that CCC is the legal author and owner of
the copyright in any works created for the advertising campaign and that the
agency alone should be named as the creator. Page 3 of 3 QUESTIONS 1.1)
Specify as what types of copyright work the following objects will receive
protection:
1.1) In the scenario provided, several objects have been created as part of the advertising
campaign for the technology company. Each of these objects may receive protection under
copyright law, and the types of copyright work they represent are as follows:
