PharmaSim Market Segmentation Assignment QUESTIONS WITH ANSWERS (ALL CORRECT)
PharmaSim Market Segmentation Assignment The trade typically segments the over–the-counter cold and allergy market based on how the brands are labeled. The four standard product categories in the OTC market are cold, cough, allergy, and nasal spray. If you want to calculate share based on symptoms relieved, you may want to broaden the cold category to include nasal sprays. Or you could add child cold and multi-symptom categories, narrowing the cold category to better reflect each product’s share of those markets. In this assignment, you will take a look at different approaches to segmenting the market
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Missouri State University
- Course
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MGT 487
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- September 14, 2023
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pharmasim market segmentation assignment