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Samenvatting Export Planning - export planning

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Notes required from the export planning book to obtain a pass

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Connected book

Joris J a Leeman Export Planning

Edition:oktober 2015
ISBN:9783839137864
Edition:1

Written for

Institution: Aeres Hogeschool (aeres)
Study: Bedrijfskunde En Agrifoodbusiness
Course: Export planning

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Document information

Summarized whole book?: Yes
Uploaded on: September 12, 2023
Number of pages: 13
Written in: 2022/2023
Type: Summary

Subjects

eprg model
mckinsey
porter
country analysis
supply chain management
center of gravity method
market entry options
market development
scor
incoterms
payment terms
milestones
5ps

Content preview

Export planning

Exporting:
Marketing, selling, distributing goods or services in other countries
Internationalisation:
Activities across borders

EPRG model of Perlmutter

Ethnocentric organization (Home market)

Polycentric organization (Locally oriented)

Region-centric organisation (regional market needs)

Geocentric organization (Transnational)

, Drivers for export development
Market development as strategy
Need to follow the customer
Competition
Opportunities

H.2

Vision: What you want to become in the future

Mission: What you are, why you exist

Business definition by Abell
• What (customer needs), for whom (target group), how (technologies)

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Samenvatting Export Planning - export planning

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Written for

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