Class notes
MRKT 140 - Intro to Marketing - Chapter 11 Notes
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Pages
12
Uploaded on
12-09-2023
Written in
2021/2022
In-depth detailed lecture class notes for Chapter 11.
Institution
City College Of San Francisco
Course
MRKT 140
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Written for
- Institution
-
City College Of San Francisco
- Course
-
MRKT 140
Document information
- Uploaded on
- September 12, 2023
- Number of pages
- 12
- Written in
- 2021/2022
- Type
- Class notes
- Professor(s)
- Marilyn goodman
- Contains
- All classes
Subjects
- new product
- new product strategy
- new product development
- idea generation
- idea screening
- business analysis
- development
-
test marketing
-
commercialization
-
diffusion
-
innova
-
simultaneous product development
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