lOMoARcPSD|28878502
gathecha
Propaganda Theory
Individual Investigation In Communication And Information (Kent State University)
Studocu is not sponsored or endorsed by any college or university
Downloaded by john kibathi ()
, lOMoARcPSD|28878502
gathecha
Lasswell Propaganda Theory
According to Lasswell, communication need a long-term well developed campaign strategy
He argued that propaganda was more than merely using media to lie to people in order to
gain temporary control over them. People need to be slowly prepared to accept radically
different ideas and actions. Communicators need a well-developed, long-term campaign
strategy (“multiplication of those stimuli”) in which new ideas and images are carefully
introduced and then cultivated.
Master symbol associated with strong emotions and possess the power to stimulate beneficial
large scale mass action. If they are used wisely.
Symbols must be created, and people must be gradually taught to associate specific
emotions such as love or hate with these symbols. If these cultivation strategies are
successful, they create what Lasswell referred to as master (or collective) symbols
(Lasswell, 1934). Master symbols are associated with strong emotions and possess the
power to stimulate beneficial large-scale mass action if they are used wisely.
Lasswell wrote: The form in which the significant symbols are embodied to reach the public may
be spoken, written, pictorial, or musical, and the number of stimulus carriers is infinite.
(propaganda can be delivered through many different media)
Lasswell’s propaganda-for-good was adopted by the Office of War Information as its basic
strategy during World War II.
Downloaded by john kibathi ()
gathecha
Propaganda Theory
Individual Investigation In Communication And Information (Kent State University)
Studocu is not sponsored or endorsed by any college or university
Downloaded by john kibathi ()
, lOMoARcPSD|28878502
gathecha
Lasswell Propaganda Theory
According to Lasswell, communication need a long-term well developed campaign strategy
He argued that propaganda was more than merely using media to lie to people in order to
gain temporary control over them. People need to be slowly prepared to accept radically
different ideas and actions. Communicators need a well-developed, long-term campaign
strategy (“multiplication of those stimuli”) in which new ideas and images are carefully
introduced and then cultivated.
Master symbol associated with strong emotions and possess the power to stimulate beneficial
large scale mass action. If they are used wisely.
Symbols must be created, and people must be gradually taught to associate specific
emotions such as love or hate with these symbols. If these cultivation strategies are
successful, they create what Lasswell referred to as master (or collective) symbols
(Lasswell, 1934). Master symbols are associated with strong emotions and possess the
power to stimulate beneficial large-scale mass action if they are used wisely.
Lasswell wrote: The form in which the significant symbols are embodied to reach the public may
be spoken, written, pictorial, or musical, and the number of stimulus carriers is infinite.
(propaganda can be delivered through many different media)
Lasswell’s propaganda-for-good was adopted by the Office of War Information as its basic
strategy during World War II.
Downloaded by john kibathi ()
