ADOBE EXAM QUESTIONS AND ANSWERS

Which action lets you limit the components before sharing a project? - Answer- Curate project The website manager asks an analyst to provide an analysis for the churn rate over a period of time among the visitors of product pages. Which visualization should the analyst choose in order to support the analysis? - Answer- Cohort table The CMO has established a monthly revenue target for an online store and wants to see how revenue for the current month is tracking toward that goal. Which visualization should be used? - Answer- Bullet In the Solution Design Reference document, variable "Category" is assigned as "prop2" and is set on a product page with value "Shoes". It's then set in this sequence: Shopping Cart in the order summary page Order Completion on the Order Completion page where the Purchase Event is set If we count the number of orders per category in a report, which value receives the order when one visitor completes a purchase from that products page? - Answer- Confirmation An Adobe Analyst Workspace project panel is set up to show all KPIs. The manager wants to be able to toggle between mobile phone, desktop, or all data in the KPI panel. How can the manager accomplish this task using a single panel component? - Answer- Create a dropdown filter using the Mobile Device Type dimension An analyst needs to configure an Affiliate marketing channel within the Marketing Channel Processing Rules. Traffic from this channel uses the "source" and "campaign_name" query parameters. The "source" query parameter is used by other marketing channels. Traffic from the Affiliate marketing channel this query parameter with a value that starts with "aff". Affiliate traffic may NOT have a defined value for "campaign name". How should the analyst configure the processing rule so that any hits from affiliate are added to the Affiliate marketing channel? - Answer- Hits where the "source" query parameter starts with "aff" The investment bank of a cooperative uses Adobe analytics to monitor the use of its online banking. They use it to measure appointments scheduled with account managers, who will then call clients at specified times. The IT team decides to integrate the