Fundamentals of Digital Marketing Questions With Answers

When considering how mobile users will search for your business, which types of keywords should you focus on? - ️️Shorter keywords and phrases Before running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer? - ️️The site works on different mobile devices Which of the following can be used to target an audience when using some social media ads? - ️️People's relationship status When making video content for your display ads, what is most important to ensure? - ️️Videos are relevant, short, and include a CTA Which of the following is an accurate definition of what a content marketing campaign involves? - ️️The creation and promotion of online materials with the goal of increasing interest in a product or service What does the following definition describe? 'The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.' - ️️Audience segmentation Fill in the blank: When describing the purpose of content, what is missing? 'To entertain, to _____ and to convince.' - ️️Educate Which of the following best describes why approached to writing need to be adapted for online content? - ️️Online readers have a reduces attention span, due to being flooded with information