CSP - The I Questions and Answers Graded A

CSP - The I Questions and Answers Graded A When was The i launched? 26th October 2010 It was launched as a sister paper to what paper? The Independent What was the original cover price? 20p How much is The i currently? 60p What is the circulation of The i? 221,083 (October 2019) At the time, it was the first paper to be launched in how many years? 25 The i did not impact the Independent. What did this show? That there was still a real future for print format newspapers What was found in a 2018 poll? The i was the second most trusted news brand in the UK, after The Guardian. What were the 5 key principles of The i? 1) High quality content 2) Pleasing design 3) Balanced comment/opinion 4) Manageable layout 5) Affordable price What is the political stance of The i? The i takes a political stance on the centre of the political spectrum "Free from party political bias, free from proprietorial influence". This perspective remains the objective of the i newspaper today - but it is generally seen as significantly more liberal and left-wing than newspapers like the Daily Mail. Who launched The i? Alexander Lebedev, a Russian billionaire who owns the Independent and Evening Standard. Who took ownership of The i in 2016? Johnston Press What happened to The Independent in 2016? It shifted to a digital only model How much did Johnston Press buy The i for? £24 million What else did Johnston Press publish? Yorkshire Post and the Scotsman alongside around 200 other UK regional titles What happened to Johnston Press in 2018? It had to put itself up for sale in Oct 2018 as a result of the £220m disputes with bondholders. What company took over The i after Johnston Press in 2018? JPIMedia What company took over JPIMedia in Nov 2019? And for how much? The paper and its website were bought by the Daily Mail and General Trust (DMGT) £49.6 million. Who was The i designed for? It is aimed at "readers and lapsed readers" of all ages and commuters with limited time, and was designed for people who do not have much time to read a newspaper. They have a very busy lifestyle and they need something more concise and distilled. How did they aim The i at this new demographic? (4) - Strong design with high quality content - Formatted to be a smaller size, easier for commuters - Made it consumable within the average commute (45mins) - Made it much cheaper - 20p What is The i's readership's opinion on The Daily Mail? Too opinionated and biased Who is a dedicated reader of The i? Jeremy Corbyn What was The i's stance on Brexit? The paper chose not to declare for either "leave" or "remain" Who did The i support in the 2017 general election? The i chose not to endorse a political party. What is the dominate readership age bracket? 18 - 39 61% What are the Male and Female readership percentages? Male 58% Female 42% What is the dominant social class of the readership? ABC1 - middle class In what sector is a reader of The i likely to work? Likely to work in civil society and charity, media and publishing or community and social care sectors What is the Mode of Address? - Factual, neutral headline which are demonstrative of the content - Clear aim for impartiality - language is balanced, fair, clear - Content itself revolving around issues that are pressing to all citizens Analyse Media Language. - Clean, minimal layout - Continuity of design - each story in self-contained box with accompanying photograph - The I produces video content - Overall look is digestible, with clarity paramount - Neutral colours accented with red - reinforcing brand identity The i prides itself on having... no supplements - does not distract from articles and maintains a look of quality Who is The i regulate by? IPSO - Independent Press Standards Organisation Hall - why Gerbner What is the Social Learning Theory? *Bandura* Explored the way in which media can influence social behaviour. Bandura expressed the idea that the media can directly implant ideas in the mind of the audience. This idea suggests that the conduct of individuals can be changed by the media. Bandura's research involved children imitating violent actions towards a doll when they had seen this on television. Apply the Social Learning Theory to The i. (Bandura) Bandura asserts that most human behaviour is learned through observation, imitation, and modeling. How does the front cover appeal to its audience? - Summary of what is in the paper and what pages to find them on - 'Newspaper of the year + journalism you can trust' is on the front - Promotes the games and puzzles pages - Celebrity quotes Analyse the headline "NHS IT hits vaccines at your GP' - The personal address 'your' establishes an instant personal connection to the article - Short and clear, easy to read - No sensational language What does the paper do to appeal to its time conscious audience? The first page includes 'The News Matrix' which summarises the day. There is also an index page which allows reader to go to the pages that they are interested in instead of reading the whole paper - Daily Mail does not do this. Every page includes the page numbers of the sections - readers don't have to keep going back to the first page 'What we learned this week' news roundup Give some examples of content Adverts are mostly from well-known brands such as Waitrose, Aldi, John Lewis, Co-op, O2, Tesco. 6 pages of games and puzzles, including a page for children. Includes coverage of women's football more often than the Daily Mail