Integrated Marketing Communication exam 1 questions and answers well illustrated.

Integrated Marketing Communication exam 1 questions and answers well illustrated. Marketing Defined - correct activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Four P's of the marketing mix - correct answers.Product, Price, Place, and Promotion Product - correct cular good or service a company sells Price - correct egically selling the good at a certain cost Place - correct ibution of goods Promotion - correct inform customers of product being sold Under which of the four P's dies advertising fall? - correct answers.Promotion What is the ultimate goal of marketing? - correct answers.To earn a profit for the firm by consummating the exchange of products or services with those customers who need or want them. what role does advertising and other forms of promotion play in helping marketing meet its goals? - correct role of advertising is to promote---to inform, persuade, and remind groups of customers, or markets, about the need-satisfying value of the company's goods and services. Define integrated marketing communications - correct process of creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organizations and its stakeholders. what are the basic activities that make up the promotion mix? - correct answers.Advertising, sales promotion, personal selling, and public relations what are the key components of the definition of advertising? - correct of communication, about products/services, and done by sponsors. how does advertising for the american cancer society compare with the standard definition of advertising? - correct be a PSA, because it isn't selling a good or service. under what condition might advertising might not be paid for? - correct be free for non-profit and for the public knowledge. sales promotion - correct term use of incentives or other promotional activities that stimulate a customer to buy public relations/publicity - correct ibes a variety of communications activities that seek to create and maintain a positive image of an organization and its products among various publics personal selling - correct n to person communication in which the seller attempts to assist or persuades prospective buyers. direct marketing - correct m of marketing in which an organization communicates directly with target customers. what effect does advertising have on a country's GDP? - correct economic effect of advertizing is like the opening break shot in pool. advertizing accounts for approximately 2 percent of the U.S. gross domestic product. also a country's level of ad spending is closely related to its standard of living. why does advertising have this effect? - correct moment a company begins to advertise, it sets off a chain reaction of economic events. the extent of the chain reaction, although hard to predict, is related to the force of the shot and the economic environment in which it occurred. how do you think advertising impacts consumer perceptions of the value of different product brands? - correct answers.a products image, created in part by advertising and promotion, is an inherent feature of the product itself. by simply making the product better known, advertising can make the product more desirable to the costumer. in this way advertising adds value to the brand. why are consumers willing to pay more for advertising brands? - correct adding value to products, advertising contributes to self-interest---for both the consumer and the advertiser. is also contributes to the number of seller. that increases competition, which also serves the consumer's self-interest. Does advertising increase the price of goods and services? argue both sides. - correct tising often enables manufaturers to engage in mass production, which in turn lowers the unit cost of production. the savings can then be passed on to consumers in the form of lower prices. Does not increase price - correct regulated industries, advertising has historically had no effect on prices. when industries are deregulated, advertising has affected price, usually downward, but not always. does increase price - correct retailing, price is prominent in many ads, so advertising tends to hold prices down. on the other hand, national manufacturers use advertising to stress features that make their brands better; in these cases advertising tends to support higher prices. Does advertising stimulate or restrict competition in an economy? - correct se competition tends to reduce the number of businesses in an industry. what is the difference between deceptive advertising and puffery? - correct difference is that deceptive advertising can bring dissatisfaction to the customer or can be proven false., while puffery is an exaggeration that most people don't believe anyways. what are the consequences for companies that engage in deceptive advertising? - correct can be sued for false advertising or possibly harming the consumer according to the courts what are some examples of unfair and deceptive practices in advertising? - correct expectiations what is subliminal advertising? - correct tisements with messages supposedly embedded in illustrations just below the threshold or perception how does advertising negatively and positively affect our value system? - correct answers.Negatively: because it increases americans materialism. it encourages them to buy and always have the hottest item. Positively: because it doesnt actually have that much impact, and really just helps consumers see all the options of products they have. how is advertising used stereotypes in the past? - correct tising has long been criticized for insensitivity to minorities, women, immigrants, persons who are disabled or elderly, and other groups. marketing and advertising practitioners sometimes lose touch with the very people they are trying to reach why do you think advertisements use stereotypes in ads? - correct answers.i think because stereotypes are so known, it is easy for companies to use them. are companies today less likely to use it? - correct answers.i think we are coming to a time where companies are less likely, do to empowerment movements and riots that could happen because of using the.