D2
Name here
Address here
Postcode
Marriott Hotel
Bath Rd, Hayes
UB3 5AN
Dear Managing Director of Marriott Hotel,
In this letter I will be evaluating how political, Social and Technological Factors will affect an
organisation in the future. The company that I will be talking about is the Heathrow Marriott Hotel
and how they will be affected in the future by external factors.
Technological
The first external factor is Technological. I will be talking about how the use of the internet has
grown and the increase of online shopping. Firstly, the use of the internet for many different things
have grown over many years. Nowadays you are able to search up anything, book flights, b7uy
products and more. These services from the web are able to help a company do their business online
to save the company’s time as well as the customer’s time. An example of how this would affect
Marriott would be that if their customers were to book their flight and wanted to find a hotel to stay
in, they would be able to search up a hotel and they would easily be able to find Marriott as the
internet makes information easily accessible to users. Customers are able to book rooms or services
online so that they do not need to worry about the hotel not having space or have any problems at
the hotel. This method of payment would be better for Marriott and the customers as it would save
them a lot more time as well as they would be able to sell more rooms at a quicker rate. This would
make the employees jobs easier as they would not need to deal with problems with hotel rooms and
it would be quicker for them to deal with a customer when buying a room. One consequence of
using this method more would be that if something were to go wrong with Marriott’s website then
this could cause them to lose out on a number of customers if their customers had usually booked
online at Marriott. This would put a higher amount of strain on the Engineering and IT department
as the business would rely a lot on their website which is maintained by the IT department. If the
website were to fail it would then cause Marriott to make less of a profit at a certain time and they
would need to fix the problem in order to get their sales back up to what it used to be. This factor
can take up a big part of Marriott selling their business activities. They can sell rooms online and
show information on what the hotel includes such as a restaurant, a gym, swimming pool etc.
Social
The second external factor is Social. In this paragraph I will be evaluating the effect that Social
factors will impact Marriott and their business activities. Social factors are to do with population. An
example of a social factor that would impact Marriott in the future is an ageing population. Every
year the life expectancy is going up and this means that there will be a growth in the population. This
means that Marriott will have more potential customers and will be able to sell more rooms because
there are more people. Although this could benefit Marriott, it may also stop people of a younger
age going to Marriott. This would be due to the older generation (Retired people) going to the hotel
as there is a higher population of elderly people causing younger people to choose a different hotel
Name here
Address here
Postcode
Marriott Hotel
Bath Rd, Hayes
UB3 5AN
Dear Managing Director of Marriott Hotel,
In this letter I will be evaluating how political, Social and Technological Factors will affect an
organisation in the future. The company that I will be talking about is the Heathrow Marriott Hotel
and how they will be affected in the future by external factors.
Technological
The first external factor is Technological. I will be talking about how the use of the internet has
grown and the increase of online shopping. Firstly, the use of the internet for many different things
have grown over many years. Nowadays you are able to search up anything, book flights, b7uy
products and more. These services from the web are able to help a company do their business online
to save the company’s time as well as the customer’s time. An example of how this would affect
Marriott would be that if their customers were to book their flight and wanted to find a hotel to stay
in, they would be able to search up a hotel and they would easily be able to find Marriott as the
internet makes information easily accessible to users. Customers are able to book rooms or services
online so that they do not need to worry about the hotel not having space or have any problems at
the hotel. This method of payment would be better for Marriott and the customers as it would save
them a lot more time as well as they would be able to sell more rooms at a quicker rate. This would
make the employees jobs easier as they would not need to deal with problems with hotel rooms and
it would be quicker for them to deal with a customer when buying a room. One consequence of
using this method more would be that if something were to go wrong with Marriott’s website then
this could cause them to lose out on a number of customers if their customers had usually booked
online at Marriott. This would put a higher amount of strain on the Engineering and IT department
as the business would rely a lot on their website which is maintained by the IT department. If the
website were to fail it would then cause Marriott to make less of a profit at a certain time and they
would need to fix the problem in order to get their sales back up to what it used to be. This factor
can take up a big part of Marriott selling their business activities. They can sell rooms online and
show information on what the hotel includes such as a restaurant, a gym, swimming pool etc.
Social
The second external factor is Social. In this paragraph I will be evaluating the effect that Social
factors will impact Marriott and their business activities. Social factors are to do with population. An
example of a social factor that would impact Marriott in the future is an ageing population. Every
year the life expectancy is going up and this means that there will be a growth in the population. This
means that Marriott will have more potential customers and will be able to sell more rooms because
there are more people. Although this could benefit Marriott, it may also stop people of a younger
age going to Marriott. This would be due to the older generation (Retired people) going to the hotel
as there is a higher population of elderly people causing younger people to choose a different hotel
