IAB Digital Media Sales Certification Test Prep Correct 100%

DSP - ANSWERSDemand Side Platform: Tech interface that provides centralized and aggregated media buying from multiple sources including ad exchanges, ad networks, and sell side platforms SSP - ANSWERSSeller Side Platform: Tech used by publishers to sell inventory, optimize pricing/yield and audience for a pool of potential advertisers Exchange - ANSWERSAn online marketplace platform that facilitates automated auction-based pricing and RTB Ad Network - ANSWERSA sales channel for pubs and aggregated inventory for buyers; plus targeting capabilities, creative generation, and optimization Portal - ANSWERSA company that provides a combination of content (aggregated and/or distributed), search functionality, email and chat, plus other specialized capabiliites Trading Desk - ANSWERSCentralized management platform, specializing in programmatic audience buying; used by holding company-owned agencies Data Provider - ANSWERSCompanies that provide cookie pools and other means to target desired audiences Rich Media Vendor - ANSWERSAd creative and ad serving provider offering advertisers the ability to run ads that viewers can interact with Performance Metrics - ANSWERSUsed to m