Class notes
MRKT 140 - Intro to Marketing - Chapter 6 Notes
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Pages
14
Uploaded on
11-08-2023
Written in
2021/2022
In-depth detailed class lecture notes on Chapter 6. Chapter 5 is not covered in the class.
Institution
City College Of San Francisco
Course
MRKT 140
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Written for
- Institution
-
City College Of San Francisco
- Course
-
MRKT 140
Document information
- Uploaded on
- August 11, 2023
- Number of pages
- 14
- Written in
- 2021/2022
- Type
- Class notes
- Professor(s)
- Marilyn goodman
- Contains
- All classes
Subjects
- consumer behavior
- need recognition
- internal stimuli
- evoked set
- post purchase behavior
- cognitive dissonance
- reference group
-
opinion leaders
-
consumer decision making process
-
internal and external search
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MRKT 140 - Intro to Marketing - Exam 2 Class Notes: Chapters 6, 8, 9
3
2023
$ 29.97
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