, Chapter 1
Setting the Stage: Technology and the Modern Enterprise
Section 1.1
True/False Questions
1. Sales in Apple’s app store are so large, that they would be ranked as a Fortune 500 firm
if the figure were broken out as a firm separate from Apple.
True; Easy
2. The United States holds the number one ranking in home broadband access.
False; Moderate
3. The rise of open source software has lowered computing costs for start-up and blue chip
companies worldwide.
True; Easy
4. Data analytics and business intelligence are driving discovery and innovation.
True; Easy
5. Technology has proliferated in Kenya and Somaliland, with text messages used to
replace cash, creating mobile money use that, on a population percentage basis, exceeds
any nation in the West.
True; Moderate
6. Social media and mobile phone use are decreasing expectations for corporate ethics and
customer service.
, False; Easy
7. As a testament to tech’s global reach, China is home to several publicly traded Internet
firms, as well as a firm that was considered the largest IPO of all time.
True; Easy
Multiple Choice Questions
8. Select the accurate statement(s).
1) The world’s most valuable retailer, China’s Alibana, also carries the world’s largest
product inventory.
2) Uber, the world’s largest taxi service, owns no vehicles for hire.
3) Airbnb, the world’s largest accommodation provider, owns several major hotel
corporations
4) Facebook, does not create media content.
a) All are accurate
b) Statements 2 and 4 are accurate
c) Statement 4 is accurate
d) Statement 1 is accurate
b; Hard
9. Some of the radical changes brought about by new technologies include:
a. the stagnation of advertising.
b. the proliferation of telecommunications into the hands of a few.
c. an increase in computing costs owing to the growth of licensed software.
d. a decrease in the standards of corporate ethics.
, e. the creation of an unprecedented set of security and espionage threats.
e; Moderate
10. Tech impact is reaching even beyond the confines of Earth itself. According to an
example in your chapter, how was a tool on the International Space Station recently
acquired?:
a. It was purchased via China’s Alibaba – showing global sourcing extends to the
extraterrestrial.
b. It was delivered to the launch site when summoned from Space using the FedEx app.
c. It was an out-of-print product that an Etsy producer was able to craft and deliver for
the next resupply flight.
d. It was printed on-demand using 3D printing technology.
d; Easy
11. Tech firms are among the best performing firms in the world. According to the chapter,
which firm is the most valuable firm in the United States, and has also posted some of
the most profitable quarters of any business in any industry.
a. Amazon
b. Apple
c. Google
d. IBM
b; Easy
Short Answer Questions
12. How are entrepreneurs in sub-Saharan Africa leveraging technologies to serve local
needs? Give examples.
Ghanaian firm Esoko leverages mobile phones to empower the agrarian poor with
farming info and commodity pricing, raising incomes and lowering the chance of
exploitation by unscrupulous middlemen. The firm Sproxil uses text message
Setting the Stage: Technology and the Modern Enterprise
Section 1.1
True/False Questions
1. Sales in Apple’s app store are so large, that they would be ranked as a Fortune 500 firm
if the figure were broken out as a firm separate from Apple.
True; Easy
2. The United States holds the number one ranking in home broadband access.
False; Moderate
3. The rise of open source software has lowered computing costs for start-up and blue chip
companies worldwide.
True; Easy
4. Data analytics and business intelligence are driving discovery and innovation.
True; Easy
5. Technology has proliferated in Kenya and Somaliland, with text messages used to
replace cash, creating mobile money use that, on a population percentage basis, exceeds
any nation in the West.
True; Moderate
6. Social media and mobile phone use are decreasing expectations for corporate ethics and
customer service.
, False; Easy
7. As a testament to tech’s global reach, China is home to several publicly traded Internet
firms, as well as a firm that was considered the largest IPO of all time.
True; Easy
Multiple Choice Questions
8. Select the accurate statement(s).
1) The world’s most valuable retailer, China’s Alibana, also carries the world’s largest
product inventory.
2) Uber, the world’s largest taxi service, owns no vehicles for hire.
3) Airbnb, the world’s largest accommodation provider, owns several major hotel
corporations
4) Facebook, does not create media content.
a) All are accurate
b) Statements 2 and 4 are accurate
c) Statement 4 is accurate
d) Statement 1 is accurate
b; Hard
9. Some of the radical changes brought about by new technologies include:
a. the stagnation of advertising.
b. the proliferation of telecommunications into the hands of a few.
c. an increase in computing costs owing to the growth of licensed software.
d. a decrease in the standards of corporate ethics.
, e. the creation of an unprecedented set of security and espionage threats.
e; Moderate
10. Tech impact is reaching even beyond the confines of Earth itself. According to an
example in your chapter, how was a tool on the International Space Station recently
acquired?:
a. It was purchased via China’s Alibaba – showing global sourcing extends to the
extraterrestrial.
b. It was delivered to the launch site when summoned from Space using the FedEx app.
c. It was an out-of-print product that an Etsy producer was able to craft and deliver for
the next resupply flight.
d. It was printed on-demand using 3D printing technology.
d; Easy
11. Tech firms are among the best performing firms in the world. According to the chapter,
which firm is the most valuable firm in the United States, and has also posted some of
the most profitable quarters of any business in any industry.
a. Amazon
b. Apple
c. Google
d. IBM
b; Easy
Short Answer Questions
12. How are entrepreneurs in sub-Saharan Africa leveraging technologies to serve local
needs? Give examples.
Ghanaian firm Esoko leverages mobile phones to empower the agrarian poor with
farming info and commodity pricing, raising incomes and lowering the chance of
exploitation by unscrupulous middlemen. The firm Sproxil uses text message
