Starbucks Coffee Academy Questions and Answers Graded A+

Starbucks Coffee Academy Questions and Answers Graded A+ When was Starbucks founded, and by who? 1971, Storefront in Pike Place Market Zev Siegl, Jerry Baldwin, & Gordon Bowker Where did Starbucks get its name? The name was inspired by Moby Dick, which evoked the seafaring tradition of early coffee traders Why is the Starbucks logo a siren? The Siren is symbolic of coffee being shipped across seas, with the tantalizing aroma and taste of Starbucks coffee alluring customers like sailors to the sea. What did the first Starbucks offer? Starbucks originally offered exclusively whole bean coffee. Starbucks did not initially brew by the cup How did Howard Schultz fix Starbucks? 1982- Marketing Manager Schultz offered the "third place" approach, modeled after Italian coffee shops to promote conversation and community. In 1984, created the first Italian style espresso bar, introducting the cafe latte to America. Pike Place Market First Starbucks store What kind of coffee bean does Starbucks use? 100% Arabica Coffee Trees Coffee beans are the seeds of the fruit (coffee cherries) produced by the tree. Each tree grows 5/6lbs of cherries per year The Coffee Belt Falls between the Tropic of Cancer and Capricorn Three main growing regions: Latin America Africa Asia/