MNB3701
Principles of Global Business Management
REPORT 1
(UNIQUE NUMBER: 690302)
by
DEPARTMENT BUSINESS MANAGEMENT
,Note that the portfolio or any part thereof will not be marked if this declaration has not been
completed.
Declaration of own work
1. I hereby declare that the material which I now submit for this assessment is entirely
my own work and has not been taken from the work of others. Work that was
constructed from other sources has been duly referenced.
2. I know that plagiarism means taking and using the ideas, writings, works or
inventions of another as if they were one’s own. I know that plagiarism not only includes
verbatim copying, but also the extensive use of another person’s ideas without proper
acknowledgement (which includes the proper use of quotation marks) or any attempt
to cheat the plagiarism checking system. I know that plagiarism covers the use of
material found in textual sources and from the Internet.
3 I acknowledge and understand that plagiarism is wrong.
4 I understand that my assignment must be accurately referenced.
5 This assignment/exam file/portfolio is my own work. I acknowledge that copying
someone else’s work, or part of it, is wrong, and that submitting identical work to others
constitutes a form of plagiarism.
6 I have not allowed, nor will I in the future allow, anyone to copy my work with the
intention of passing it off as their own work.
7 I understand that I can be awarded 0% if I have plagiarized. I understand that my
assignment/exam file/portfolio may be submitted automatically to Turnitin.
8 I confirm that I have read and understood the following UNISA policies:
8.1 Policy for Copyright and Plagiarism -
8.2 Policy on Academic Integrity
8.3 Student Disciplinary Code
Name…… ……………………………………….. Student No: ....................
Signed ……………………………………………. Date …………………………….
,TABLE OF CONTENTS
1. Executive Summary …………………………………………………... 1
2. Literature Search………………………………………………………. 2
3. Background…………………………………………………………….. 3
4. Formal Institutional Frameworks ……………………………………. 4
1) Political systems ………………………………………………….. 4
2) Economic systems ………………………………………………... 5
3) Legal systems ……………………………………………………... 6
4) Key implications for Management Action ………………………. 7
5. Informal Institutional Frameworks …………………………………… 8
1) Culture ……………………………………………………………… 8
2) Ethics ……………………………………………………………….. 9
3) Language …………………………………………………………... 10
4) 4) Key implications for Management Action …………………… 10
6. Conclusion ……………………………………………………………… 11
7. Bibliography ……………………………………………………………. 12
, Page 1
Executive Summary
This report focuses on the analysis of Tata Motors (Kenya) Ltd., an MNE
(Multinational enterprise), and its operations in a host country in Kenya, East Africa.
The report provides a brief history of Tata Motors' entry into these markets and its
subsequent expansion in East Africa.
The main purpose of this report is to highlight the significance of both the formal and
informal institutional frameworks on business operations, and how these institutions
are the key to success or failure within the MNE in the African context, as well as the
challenges they present.
In terms of formal institutions, the report highlights Kenya's presidential democratic
republic and political instability. Political instability can have implications for supply
chains and distribution networks and an uneven playing field for foreign companies.
However, Tata Motors (Kenya) Ltd.’s operations have not been significantly affected
by political instability.
Regarding economic systems, the report discusses Kenya's mixed economy, which
is heavily dependent on agriculture, tourism, and services. The economy has made
significant strides in economic development but is still characterized by poverty,
inequality, and high unemployment rates. This economic context presents
challenges for Tata Motors (Kenya) Ltd.'s operations.
Based on the findings of this report, it is recommended that Tata Motors (Kenya) Ltd.
continues to monitor the formal institutional frameworks in which it operates to
ensure compliance and adaptability to changes. Additionally, the company should
focus on sustainable business practices, localizing its operations to create a positive
impact on the local economy and society.
Principles of Global Business Management
REPORT 1
(UNIQUE NUMBER: 690302)
by
DEPARTMENT BUSINESS MANAGEMENT
,Note that the portfolio or any part thereof will not be marked if this declaration has not been
completed.
Declaration of own work
1. I hereby declare that the material which I now submit for this assessment is entirely
my own work and has not been taken from the work of others. Work that was
constructed from other sources has been duly referenced.
2. I know that plagiarism means taking and using the ideas, writings, works or
inventions of another as if they were one’s own. I know that plagiarism not only includes
verbatim copying, but also the extensive use of another person’s ideas without proper
acknowledgement (which includes the proper use of quotation marks) or any attempt
to cheat the plagiarism checking system. I know that plagiarism covers the use of
material found in textual sources and from the Internet.
3 I acknowledge and understand that plagiarism is wrong.
4 I understand that my assignment must be accurately referenced.
5 This assignment/exam file/portfolio is my own work. I acknowledge that copying
someone else’s work, or part of it, is wrong, and that submitting identical work to others
constitutes a form of plagiarism.
6 I have not allowed, nor will I in the future allow, anyone to copy my work with the
intention of passing it off as their own work.
7 I understand that I can be awarded 0% if I have plagiarized. I understand that my
assignment/exam file/portfolio may be submitted automatically to Turnitin.
8 I confirm that I have read and understood the following UNISA policies:
8.1 Policy for Copyright and Plagiarism -
8.2 Policy on Academic Integrity
8.3 Student Disciplinary Code
Name…… ……………………………………….. Student No: ....................
Signed ……………………………………………. Date …………………………….
,TABLE OF CONTENTS
1. Executive Summary …………………………………………………... 1
2. Literature Search………………………………………………………. 2
3. Background…………………………………………………………….. 3
4. Formal Institutional Frameworks ……………………………………. 4
1) Political systems ………………………………………………….. 4
2) Economic systems ………………………………………………... 5
3) Legal systems ……………………………………………………... 6
4) Key implications for Management Action ………………………. 7
5. Informal Institutional Frameworks …………………………………… 8
1) Culture ……………………………………………………………… 8
2) Ethics ……………………………………………………………….. 9
3) Language …………………………………………………………... 10
4) 4) Key implications for Management Action …………………… 10
6. Conclusion ……………………………………………………………… 11
7. Bibliography ……………………………………………………………. 12
, Page 1
Executive Summary
This report focuses on the analysis of Tata Motors (Kenya) Ltd., an MNE
(Multinational enterprise), and its operations in a host country in Kenya, East Africa.
The report provides a brief history of Tata Motors' entry into these markets and its
subsequent expansion in East Africa.
The main purpose of this report is to highlight the significance of both the formal and
informal institutional frameworks on business operations, and how these institutions
are the key to success or failure within the MNE in the African context, as well as the
challenges they present.
In terms of formal institutions, the report highlights Kenya's presidential democratic
republic and political instability. Political instability can have implications for supply
chains and distribution networks and an uneven playing field for foreign companies.
However, Tata Motors (Kenya) Ltd.’s operations have not been significantly affected
by political instability.
Regarding economic systems, the report discusses Kenya's mixed economy, which
is heavily dependent on agriculture, tourism, and services. The economy has made
significant strides in economic development but is still characterized by poverty,
inequality, and high unemployment rates. This economic context presents
challenges for Tata Motors (Kenya) Ltd.'s operations.
Based on the findings of this report, it is recommended that Tata Motors (Kenya) Ltd.
continues to monitor the formal institutional frameworks in which it operates to
ensure compliance and adaptability to changes. Additionally, the company should
focus on sustainable business practices, localizing its operations to create a positive
impact on the local economy and society.
