ETP2601 Assignment 4 (ANSWERS) Semester 2 2023- DISTINCTION GUARANTEED

Well-structured ETP2601 Assignment 4 (ANSWERS) Semester 2 2023- DISTINCTION GUARANTEED. (DETAILED ANSWERS - DISTINCTION GUARANTEED!). QUESTION 1 Read the following case study and answer the questions that follow SHE. LEADS. AFRICA (SLA) Founders: Yasmin Belo-Osagie and Afua Osei Year: 2014 Twitter: @sheleadsafrica Membership: 150 000 “The future is female” is a popular phrase used to describe the strides women have made in business and in their communities. Encapsulated by Madame Gandhi, a popular blogger and activist, the slogan “the future is female” does not mean females over male, it means that “circular organisations of leadership may serve each one of us better than hierarchical ones”. This statement is synonymous with the works of the SLA founders Yasmin Belo-Osagie and Afua Osei. When this Pan African networking movement was launched in 2014, the aim was to connect Pan-African female entrepreneurs by providing digital networking and an empowerment platform that would build the profile of women in business across the continent of Africa. Within a month of the launch, their movement caught the attention of over 500 applicants in over 25 countries. Today, through various programmes such as pitch competitions for aspiring entrepreneurs, accelerator programmes and grants, SLA connects over 150 000 women from more than 30 countries. Through the online content and Pan African events, SLA provides training and mentorship to young professional women and entrepreneurs. Other programmes include training on business strategy, digital marketing and finance. Their events include masterclasses and a popular event called the SLAY festival where expert-led sessions discuss topics such as securing promotions, monetising creativity and creating wealth beyond the pay cheque. By joining their online platform, members get access to daily support on business management and building a successful career. The vision of SLA is to identify, support and fund the next generation of female entrepreneurs. The #SheMeansBusiness is free digital marketing training offered in partnership with Facebook. This training teaches female entrepreneurs how to utilise digital resources to help take their business online and compete in a global marketplace. The She Means Business training includes: September 2023- ETP2601 3 • High-level digital marketing and business strategy skills training • Energetic training from seasoned trainers to assist students launch their businesses while in school • A day to hang out and network with fellow schoolmates and the SLA team • A chance to win some Facebook souvenirs • A certificate of attendance distributed post-training. Source: She.Leads.Africa (2019) 1.1 From the case study above, we have learnt that there are different common networking spheres that are vital to the success of a business. Briefly discuss the four spheres and make use of the case study to support your answer and give an example for each sphere. (8) 1.2 Networking is extremely important and is considered to be one of the most critical aspects an entrepreneur needs to pay attention to. Briefly explain only four ways to create networks in business and provide an example for each case (8) 1.3 In our daily lives we use social media in different ways and for different purposes. Using She. Leads. Africa case study, discuss the importance of social media for business networking. (4) [30] September 2023- ETP2601 4 QUESTION 2 Read the following case study and answer the questions that follow PROFILE OF A SOCIAL ENTREPRENEURIAL VENTURE: STREETWIRES Streetwires is a company located in Cape Town that trains unemployed artists or disadvantaged people interested in art to make a sustainable income from wire and bead craft. The organisation also retails the products made thereby creating a stable income for the artists. Streetwires ensures that artists are not exploited and receive a fair value for their work from businesses and individual clients. Streetwires was founded in 2000 by Winston Rangwani, Anton Ressel, Patrick Schofield and Douglas Ochse, a group of young men who had a vision to change the lives of the street vendors they saw selling arts and crafts. Their plan was to help these vendors to learn more skills, market their work better and grow their businesses. Streetwires, with Riaan Hanekom now as General Manager, is a design-focused, market-led organisation. It designs, produces and markets contemporary African wire and bead craft art made by over 120 artists. The organisation provides sustainable employment for the artists, develops their creative skills and gives them access to markets. One of the founders, Patrick Schofield, won the Ernst & Young/Schwab Social Entrepreneur of the Year for South Africa in 2008, received the Cape Times Business Personality of the Year Award (Editor’s Choice), and won Top Billing’s Entrepreneur of the Year in 2007. Source: 2.1 Discuss 2 reasons why ethical leadership is important to any business. Provide a practical example from the case study above to substantiate each answer (4) 2.2 Social entrepreneurship is said to be different to a ‘for profit’ entrepreneurship. Critically discuss which three (3) characteristics are needed to develop a successful social enterprise. (6)