Capsim Exam questions with correct answers

7. Successful managers will: Answer a. Create a strategy b. Coordinate company activities c. Analyze the market and its competing products 10. What trend can be explicitly observed in the industry in which your company is operating? Answer c. Products become smaller and smaller. 11. On perceptual map, the percentage of customers interested in a product positioned outside of the rough cuts of that product is Answer 0% 13. Customers that want low prices and are willing to sacrifice miniaturization and performance are in the Answer c. low End segment. 14. Customers that want small products and are willing to sacrifice performance are in the Answer e. size segment. 20. The segments all drift to the lower-right section of the perceptual map. Why does this drift take place? Answer c. Customers want smaller and faster products. 22. When tracking market segments on the performance and size perceptual map, which segment moves or "drifts" the slowest? Answer b. Traditional 23. What happens to a product priced at $1 above or below the segment guideline when a segment's product supply outstrips demand? Answer c. It loses 20% of its appeal.