MKT304 Syllabus

COURSE OVERVIEW Marketing represents one of the most dynamic and exciting areas of business and is a fascinating subject because it combines principles from many disciplines (e.g., economics, sociology, psychology, political science, and management). We live in a rapidly exchanging world. Marketing is about these exchanges -- exchange of goods, services, and/or ideas between or among individuals, organizations or some combination. We will explore concepts, theories and issues regarding customers, competition, the environment and the traditional marketing mix (Product, Distribution, Price, and Promotion). This raises both exciting opportunities, as well as difficult challenges. To help you develop marketing decision-making skills this course includes lectures, discussions and exercises, readings, videos, and exams. COURSE OBJECTIVES MKT304 is an introductory course in marketing for the undergraduate who has completed some college level study, and in particular, has completed the economics prerequisites. Students enrolling in Marketing 304 should also know how to use the Internet since all the handouts, study guides and other required material are available only from the course web pages. The Internet can be accessed from the computer labs on campus or from outside the campus using appropriate equipment. The integration of this course with other core courses in the business curriculum should provide a student with a complete view of the scope of business activities and decision-making processes The most basic objectives of this course are to provide you with a broad introduction to marketing concepts, the role of marketing in society and its inter-relationship with other business functions, and the various factors that influence marketing decision making. Like other introductory courses, you will be exposed to and expected to learn the "language of marketing" used by marketers. Students whose primary interests lie in other fields will come away with the foundation to understand how marketing relates to their primary area of interest. Those interested in pursuing a career in the marketing field will acquire a sound basis for further study. Not only will successful students have a thorough understanding of Marketing, but also improved skills that are required by employers today in all business. You will achieve a number of core marketing competencies such as how to apply key frameworks and tools for analyzing creative selection of target markets and blending decisions related to product, price, promotion, and place to meet the needs of customers. In conclusion, it is expected that by the end of this course you will be able to: • Understand and explain marketing terminology, concepts and systems; • Identify and describe the impact on marketing decisions; • Describe elements of the marketing mix: product, place, promotion, and price; • Create and justify marketing decisions at both tactical and strategic levels. TO SUCCEED IN THIS COURSE The course focuses on the process of marketing management with a strong end application. As a result, success in this course relies heavily on class attendance, regular work and team project. Learning will result from active student participation in class and continuous project preparation, and student's strong motivation and curiosity in searching information outside the class to cumulate the business knowledge. This study source was downloaded by from CourseH on 07-21-2023 06:02:59 GMT -05:00 Reading assignments should be prepared thoroughly prior to the session for which they are assigned. Lectures will parallel the text in most instances but will be supplemented by additional material, thereby making attendance a necessity. Each student is expected to participate regularly in class discussion, both as called by the instructor and on a voluntary basis. Past experience shows that success in this course is often related to: • Reading of the chapter and completion of homework assignments prior to class lecture; • The degree of your participation; • Willingness to expose your viewpoints to the critical judgment of your classmates or team members; and • Ensure adequate study time prior to the examinations. • Early commitment to the team project and strength of this commitment. USING THE INTERNET /MOODLE This course relies extensively on the Internet to communicate information to students such as emails and Moodle page. Moodle is continuously upgraded and that is where you will find the most recent and accurate information. Check regularly the "News" and "Course Schedule" sections to review the changes. Students will also note that copies of all of the PowerPoint presentations are available for review on the Internet/Moodle. The purpose behind making these presentations available to students is to allow students to listen to the lecture, as opposed to mostly taking notes. Beware! Do not make the mistake of thinking that because the PowerPoint presentations are available on the Internet, you do not have to come to class. I will regularly bring additional testable materials to class that will not be available from the Internet course page. ASSIGNMENTS, EXAMS AND GRADING PROCEDURES Class Participation (5%) Class participation is considered very important in this class, and the instructor will evaluate class participation throughout the course. Your class participation, and indeed your overall experience in this class, will be effective and enjoyable if you make sure to read the assigned readings the day before coming to class. At any point in time, you must be willing to make a 5 minute presentation about the topic of discussion. Regular attendance in class is strongly encouraged. A lot of material will be covered in the class, and the instructor will frequently summarize key information as well as go beyond the facts in the text. Also, your class participation grade will suffer if you are absent, since you can not participate if you are not present in class. In short, you will enjoy and do well in this class only if you are committed to regular attendance and active participation. Quizzes: in-class Multiple Choice Questions (25% x 2) These quizzes will be closed book/note with 50 multiple-choice questions consisting of a mix of application questions. Anything discussed in class (text material, examples, exercises and videos) is potential exam material. This study source was downloaded by from CourseH on 07-21-2023 06:02:59 GMT -05:00 Questions may be multiple-choice, true/false, fill-in, and short-answer essay. Many will be application questions, requiring you to apply marketing concepts to realistic business situations. Bring a SCANTRON Form 882-ES and No.2 pencil to each exam. Marketing Assignment: Group Work (45%) You will become part of a group (5 or 6) for the marketing assignment, self-selected. All groups should be formed during the first 2 weeks. Group Report Over the course of the session, your group will complete a written marketing report. The report is due at the beginning of class on the day indicated in the course schedule. Reports turned in late will be penalized with one letter grade for every day. A specific outline for the report will be discussed in class and should be followed in your document. In brief, your report should include the following items: A statement of the major marketing issues facing the organization. An analysis of the situation using available tools Identification of the most important to