Case assignment 2 – Diversification within
easyGroup
Amsterdam Business School
University of Amsterdam
Thursday the 1st of December 2016
easyGroup
Amsterdam Business School
University of Amsterdam
Thursday the 1st of December 2016
Case
easyGroup case Strategic Organizational Design
Case 2 (easyGroup) Strategic Organizational Design UvA 2016 (Grade 7.4/10) - Answering the folling questions; A. Use the literature of this course (especially for week 4 and 5) to assess whether or not the easyGroup should diversify into the cinema business. B. Assuming the easyGroup would decide to enter the cinema business, based on the literature of this course (especially for week 4 and 5), would you advise the easyGroup to build their own cinemas, acquire an existing firm, or start a partnership?
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Written for
- Institution
- Universiteit van Amsterdam (UvA)
- Study
- Bedrijfskunde
- Course
- Strategic Organization Design
All documents for this subject (4)
Document information
- Uploaded on
- April 10, 2017
- Number of pages
- 8
- Written in
- 2016/2017
- Type
- Case
- Professor(s)
- Unknown
- Grade
- Unknown
Subjects
-
sod
-
easygroup
-
case
-
strategic organizational design
-
uva
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