TABLE OF CONTENTS
Chapter Outlines, Answers to Boxed Features Questions,
Answers to End-of-Chapter Questions, and Analysis of “You
Part 1 Be the VC” Exercises
Chapter 1 Introduction to Entrepreneurship 1
Chapter 2 Recognizing Opportunities and Generating 25
Ideas
Chapter 3 Feasibility Analysis 47
Chapter 4 Developing an Effective Business Model 72
Chapter 5 Industry and Competitor Analysis 92
Chapter 6 Writing a Business Plan 118
Chapter 7 Preparing a Proper Ethical and Legal 143
Foundation
Chapter 8 Assessing a New Venture’s Financial Strength 171
and Viability
Chapter 9 Building a New-Venture Team 194
Chapter 10 Getting Funding or Financing 214
Chapter 11 Unique Marketing Issues 237
Chapter 12 The Importance of Intellectual Property 260
Chapter 13 Preparing for and Evaluating the Challenges of 283
Growth
Chapter 14 Strategies for Firm Growth 304
Chapter 15 Franchising 326
, Sample Course Outlines 352
Part 2
Student and Instructor Resources 356
Part 3
, PART 2
SAMPLE COURSE OUTLINES
Sample Weekly Schedule
Entrepreneurship
Based on 15-Week Semester
(Class Meets Twice a Week)
Date
Topic Assigned
Reading
Week 1: Class 1 Introduction to Entrepreneurship Chapter 1
Week 1: Class 2 Introduction to Entrepreneurship Chapter 1
Case 1.1 or Case 1.2
You Be the VC 1.1 or You Be the VC 1.2
Week 2: Class 1 Recognizing Opportunities and Generating Ideas Chapter 2
Week 2: Class 2 Recognizing Opportunities and Generating Ideas Chapter 2
Case 2.1 or Case 2.2
Week 3:Class 1 Feasibility Analysis Chapter 3
Week 3: Class 2 Feasibility Analysis Chapter 3
, You Be the VC 3.1 or You Be the VC 3.2
Week 4: Class 1 Developing an Effective Business Model Chapter 4
Week 4: Class 2 Developing an Effective Business Model Chapter 4
Case 4.1 or Case 4.2
Week 5: Class 1 Industry and Competitor Analysis Chapter 5
Week 5: Class 2 Guest Speaker—To discuss the topic of developing
the importance of a firm’s industry to its success;
Local Successful Entrepreneur
Week 6: Class 1 Individual Exam #1 Chapters 1–5
Week 6: Class 2 Writing a Business Plan Chapter 6
Case 6.1 or Case 6.2
Week 7: Class 1 Preparing a Proper Ethical and Legal Foundation Chapter 7
Week 7: Class 2 Preparing a Proper Ethical and Legal Foundation Chapter 7
Case 7.1
You Be the VC 7.1 or You Be the VC 7.2
Week 8: Class 1 Assessing a New Venture’s Financial Strength and Chapter 8
Viability
Week 8: Class 2 Assessing a New Venture’s Financial Strength and Chapter 8
Viability
Case 8.1 or Case 8.2
You Be the VC 8.1 or You Be the VC 8.2
Chapter Outlines, Answers to Boxed Features Questions,
Answers to End-of-Chapter Questions, and Analysis of “You
Part 1 Be the VC” Exercises
Chapter 1 Introduction to Entrepreneurship 1
Chapter 2 Recognizing Opportunities and Generating 25
Ideas
Chapter 3 Feasibility Analysis 47
Chapter 4 Developing an Effective Business Model 72
Chapter 5 Industry and Competitor Analysis 92
Chapter 6 Writing a Business Plan 118
Chapter 7 Preparing a Proper Ethical and Legal 143
Foundation
Chapter 8 Assessing a New Venture’s Financial Strength 171
and Viability
Chapter 9 Building a New-Venture Team 194
Chapter 10 Getting Funding or Financing 214
Chapter 11 Unique Marketing Issues 237
Chapter 12 The Importance of Intellectual Property 260
Chapter 13 Preparing for and Evaluating the Challenges of 283
Growth
Chapter 14 Strategies for Firm Growth 304
Chapter 15 Franchising 326
, Sample Course Outlines 352
Part 2
Student and Instructor Resources 356
Part 3
, PART 2
SAMPLE COURSE OUTLINES
Sample Weekly Schedule
Entrepreneurship
Based on 15-Week Semester
(Class Meets Twice a Week)
Date
Topic Assigned
Reading
Week 1: Class 1 Introduction to Entrepreneurship Chapter 1
Week 1: Class 2 Introduction to Entrepreneurship Chapter 1
Case 1.1 or Case 1.2
You Be the VC 1.1 or You Be the VC 1.2
Week 2: Class 1 Recognizing Opportunities and Generating Ideas Chapter 2
Week 2: Class 2 Recognizing Opportunities and Generating Ideas Chapter 2
Case 2.1 or Case 2.2
Week 3:Class 1 Feasibility Analysis Chapter 3
Week 3: Class 2 Feasibility Analysis Chapter 3
, You Be the VC 3.1 or You Be the VC 3.2
Week 4: Class 1 Developing an Effective Business Model Chapter 4
Week 4: Class 2 Developing an Effective Business Model Chapter 4
Case 4.1 or Case 4.2
Week 5: Class 1 Industry and Competitor Analysis Chapter 5
Week 5: Class 2 Guest Speaker—To discuss the topic of developing
the importance of a firm’s industry to its success;
Local Successful Entrepreneur
Week 6: Class 1 Individual Exam #1 Chapters 1–5
Week 6: Class 2 Writing a Business Plan Chapter 6
Case 6.1 or Case 6.2
Week 7: Class 1 Preparing a Proper Ethical and Legal Foundation Chapter 7
Week 7: Class 2 Preparing a Proper Ethical and Legal Foundation Chapter 7
Case 7.1
You Be the VC 7.1 or You Be the VC 7.2
Week 8: Class 1 Assessing a New Venture’s Financial Strength and Chapter 8
Viability
Week 8: Class 2 Assessing a New Venture’s Financial Strength and Chapter 8
Viability
Case 8.1 or Case 8.2
You Be the VC 8.1 or You Be the VC 8.2
