“A media consumer enters into a generic contract with the producer”
To what extent do you agree with this statement? REPETITION AND
DIFFERENCE
Answer with reference to the CSP’s; Tomb Raider Anniversary, Sims
Freeplay, Metroid Prime: Echoes 2
- Qualify with theorist
- Add room for argument
INTRO ● The assumption that the meaning of a text is determined mainly by the stated or
implied intentions of the author
● This means that the producers intended meanings are forced into the game
● The audience will use genre to shape their expectations of the text , which if met will
give them enjoyment. However, if if their expectations are not met they may reject
the text because their expectations are denied or subverted - generic contract is
broken
● However, audiences expect differences in their media product in order to be
entertained/attracted to the media text. They go through a negotiated reading to
determine whether they agree with the ‘generic corpus’ (altman). Some media
consumers reject the audience contract.
●
TOMB RAIDER ● Video games market - the majority being male - presented in a fashion that invites
the audience to sexualise her and presents her as an object of the male gaze.
- For the game to be successful to a male-dominated audience, Nintendo has
decided for their female protagonist to appeal to the male gaze.
- Intention of the producers to make a countertype of an empowered woman,
however further allowing the audience to objectify her and reinforcing
hegemonic views, thus appealing to more men to sell the game
- The game wants to be progressive but confined to the expectations of the
audience Minimising risk - Hesmondhalgh
- So much is borrowed or reflecting an existing representation, it becomes
postmodern. It can be argued that the parts of Lara Croft are reflective of
reality and exist in attempts to make us strong and attractive in a hegemonic
fashion, while the influence of the producer meant she was exaggerated in
both instances, and tried to sell those features.
- ‘PREDICTABLE PLEASURES’
- ‘BLUEPRINT FOR PRODUCTION’
Through the use of;
- grunts and moans - argued to appeal to a male demographic - quite sexual
- camera shots lingering on her breasts and bum - enhancing these features, - in the
To what extent do you agree with this statement? REPETITION AND
DIFFERENCE
Answer with reference to the CSP’s; Tomb Raider Anniversary, Sims
Freeplay, Metroid Prime: Echoes 2
- Qualify with theorist
- Add room for argument
INTRO ● The assumption that the meaning of a text is determined mainly by the stated or
implied intentions of the author
● This means that the producers intended meanings are forced into the game
● The audience will use genre to shape their expectations of the text , which if met will
give them enjoyment. However, if if their expectations are not met they may reject
the text because their expectations are denied or subverted - generic contract is
broken
● However, audiences expect differences in their media product in order to be
entertained/attracted to the media text. They go through a negotiated reading to
determine whether they agree with the ‘generic corpus’ (altman). Some media
consumers reject the audience contract.
●
TOMB RAIDER ● Video games market - the majority being male - presented in a fashion that invites
the audience to sexualise her and presents her as an object of the male gaze.
- For the game to be successful to a male-dominated audience, Nintendo has
decided for their female protagonist to appeal to the male gaze.
- Intention of the producers to make a countertype of an empowered woman,
however further allowing the audience to objectify her and reinforcing
hegemonic views, thus appealing to more men to sell the game
- The game wants to be progressive but confined to the expectations of the
audience Minimising risk - Hesmondhalgh
- So much is borrowed or reflecting an existing representation, it becomes
postmodern. It can be argued that the parts of Lara Croft are reflective of
reality and exist in attempts to make us strong and attractive in a hegemonic
fashion, while the influence of the producer meant she was exaggerated in
both instances, and tried to sell those features.
- ‘PREDICTABLE PLEASURES’
- ‘BLUEPRINT FOR PRODUCTION’
Through the use of;
- grunts and moans - argued to appeal to a male demographic - quite sexual
- camera shots lingering on her breasts and bum - enhancing these features, - in the
