GLOBAL AUDIENCES THROUGH SUBJECT MATTER AND DISTRIBUTION (25 MARKS)
CAPITAL
● BBC established brand identity also through its subsidiaries (BBC America and
BBC International) ‘cultural imperialism’ - Hesmondhalgh
● Independently produced by Kudos - specialises in series remade for US market
(‘low risk’ Hesmondhalgh)
● Global distribution:
- Fremantle
- Pivot TV - young viewership
- BBC Worldwide
● Promoted as a ‘state of the nation’ event series
● International audience appeal - romance, family drama, terrorism etc
● Social realism (through stylized convention) = multi-stranded -narrative
competition
● Multicultural cast
US Trailer (Pivot - ‘disruptive TV’)
● The music in the episode is a hypnotic ¾ underscore however the underscoring of
a menacing organ vamp which is strongly reminiscent of mystery/thriller hybrid.
● ‘On every street’ Mimicking narration of American movies. Mid-atlantic accent
which caters to universal audience
● As the montage becomes swifter in its interchanges the music increases in
tempo.
● Consists of armed police etc - strong crime genre. Suggests far more action.
● ‘4-night series event’ (mini series) - caters to binge watching as a result of video
on demand. Therefore, far more instant gratification.
(Acorn TV)
● Far more satirical in nature. Focus on characters rather than situation
● Reviewed by the independent = A,B demographic
● Far more of a civic model than PIVOT
● ‘From the makers of humans and broadchurch’ culminates the fan base and adds
more quality and significance to their work as it is endorsed by the makers of two