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Summary

Marketing 4 Customer Journey - Skriptzusammenfassung

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Customer Journey & Schaubilder, Online-Marketing-Prozess

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Hochschule Heilbronn
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Marketing









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Institution
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Study
Tourismusmanagement
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Marketing
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Uploaded on
July 4, 2023
Number of pages
7
Written in
2021/2022
Type
Summary

Subjects

  • customer journey
  • marketing
  • strategisches marketing
  • online marketing

Content preview

Seite 1 von 7


Zusammenfassung: Marketing
Marketing 4 – Customer Journey
Nachgedacht: Welche »Touchpoints« zwischen Unternehmen und Kunden gibt es entlang
der Customer Journey?

Customer Journey




Online-Händler drängen in die Fläche – Beispiel: ebay, amazon & co (Folien & Video auf Ilias)




Beispielfolien auf Ilias:

, Seite 2 von 7
Marketing 4 – Customer Journey
Medien mit der höchsten Überzeugungskraft




Beispielfolien auf Ilias:


Nachgedacht: In welcher Form erzählen Unternehmen noch Geschichten?
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