Ellie Mae Smith Unit 12: Assignment 4 – P5 P6
P5: Explain how internet marketing has made a selected business more efficient, effective and
successful
McDonalds have a higher budget for marketing compared to its competitors. McDonalds also make
twice the amount of money than competitor burger companies, this is due to them having double
the amount of customer’s spending money in their restaurants, and therefore they clearly have
better efficiency than similar businesses. Due to McDonalds having larger internet marketing
campaigns they have become a more trusted company with a better reputation than competitor
chains, therefore customers will choose McDonalds over any other fast food company.
Internet marketing has increased sales because these adverts are only broadcast to those who
regularly use the internet, rather than a TV advert which is shown to a large audience however 70%
of the viewers may not be interested and will pay no attention to it, making it a waste of money.
Therefore internet marketing is far more efficient than any other type of advertising. The internet
also allows the company to advertise to a large audience, which also makes it very efficient
compared to the other advertising methods they could use.
Another way the internet improves efficiency is allowing employees to monitor sock level, they can
view this whenever and as soon as levels are getting low they can inform their supplier electronically
and an order will be processed instantly. This will ensure they don’t completely run out of products,
which would result in customer dissatisfaction and the reputation lowering meaning customers may
use competitor companies. Suppliers will receive any messages or requests as soon as McDonalds
send them, which improves efficiency because staff don’t have to contact suppliers by phone or
physically visiting the supplier.
Internet marketing is broadcast only to those who are interested in it, rather than the whole
population, which most of wont want to see the advert; therefore this would be a waste of money.
The viewer must have searched McDonalds online in order to view marketing or for pop-ups to
appear in the future. Their marketing strategy is more effective than other business that solely use
TV and newspaper adverts, because by using the internet it is directed to those who have interest in
the business, this will generate sales because existing customers are likely to visit the restaurant and
make sales when they see adverts of new products and promotions. The business would otherwise
waste a lot of money if a different marketing strategy was used because they would be marketing to
the wrong people.
Use of the internet has made communication more effective because it allows messages to be sent
and received immediately, to multiple recipients. It means administration is able to communicate
with staff through emails to inform them of any notices or information. This will make
communication more effective because messages can be long and contain lots of information and it
will always be there to refer back to, compared to if somebody passes on a message in person, the
recipient will probably forget most the information. It also takes less time to communicate this way
than attempting to arrange a meeting which everybody can attend. McDonalds can brief workers
regularly via the internet rather than trying to contact them all individually, this would be massively
time consuming.
The internet allows businesses to share information with millions of people instantly, which leads to
an increase in brand recognition. Sharing information about the business, their products and special
P5: Explain how internet marketing has made a selected business more efficient, effective and
successful
McDonalds have a higher budget for marketing compared to its competitors. McDonalds also make
twice the amount of money than competitor burger companies, this is due to them having double
the amount of customer’s spending money in their restaurants, and therefore they clearly have
better efficiency than similar businesses. Due to McDonalds having larger internet marketing
campaigns they have become a more trusted company with a better reputation than competitor
chains, therefore customers will choose McDonalds over any other fast food company.
Internet marketing has increased sales because these adverts are only broadcast to those who
regularly use the internet, rather than a TV advert which is shown to a large audience however 70%
of the viewers may not be interested and will pay no attention to it, making it a waste of money.
Therefore internet marketing is far more efficient than any other type of advertising. The internet
also allows the company to advertise to a large audience, which also makes it very efficient
compared to the other advertising methods they could use.
Another way the internet improves efficiency is allowing employees to monitor sock level, they can
view this whenever and as soon as levels are getting low they can inform their supplier electronically
and an order will be processed instantly. This will ensure they don’t completely run out of products,
which would result in customer dissatisfaction and the reputation lowering meaning customers may
use competitor companies. Suppliers will receive any messages or requests as soon as McDonalds
send them, which improves efficiency because staff don’t have to contact suppliers by phone or
physically visiting the supplier.
Internet marketing is broadcast only to those who are interested in it, rather than the whole
population, which most of wont want to see the advert; therefore this would be a waste of money.
The viewer must have searched McDonalds online in order to view marketing or for pop-ups to
appear in the future. Their marketing strategy is more effective than other business that solely use
TV and newspaper adverts, because by using the internet it is directed to those who have interest in
the business, this will generate sales because existing customers are likely to visit the restaurant and
make sales when they see adverts of new products and promotions. The business would otherwise
waste a lot of money if a different marketing strategy was used because they would be marketing to
the wrong people.
Use of the internet has made communication more effective because it allows messages to be sent
and received immediately, to multiple recipients. It means administration is able to communicate
with staff through emails to inform them of any notices or information. This will make
communication more effective because messages can be long and contain lots of information and it
will always be there to refer back to, compared to if somebody passes on a message in person, the
recipient will probably forget most the information. It also takes less time to communicate this way
than attempting to arrange a meeting which everybody can attend. McDonalds can brief workers
regularly via the internet rather than trying to contact them all individually, this would be massively
time consuming.
The internet allows businesses to share information with millions of people instantly, which leads to
an increase in brand recognition. Sharing information about the business, their products and special
