Ellie Mae Smith Unit 12: Assignment 2- P3 M1 D1
P3: Explain the benefits of customers of a business using internet marketing
There are many benefits of internet marketing for customers. Websites, emails and online adverts
can easily be updated constantly so customers can find out the latest information whenever they
want to. In this generation, the majority of people have access to the internet all the time on their
smart phones, therefore if companies produce apps which customers can download on their phones
and use at their leisure; it will be a successful method of internet marketing, compared to if the
company just relied on TV ads and advertisements in their restaurants.
One-to-one relationships between companies and customers can be produced by internet
marketing; this is where there is a personalised interaction between a business and their customers.
Personal interactions will produce more customer loyalty, because the customer will feel that if the
company bother to interact with them personally, then they should continue to use the business and
not use competitor companies instead. These personal interactions include emails thanking them for
visiting the store; this information would be available if they have a loyalty card which they used
during the visit. Other personal interactions include emails including information about new
products and special offers, messages to tell them when a curtain product the customer has been
looking for comes into stock. All of these interactions are types of internet marketing, which benefit
customers and make them ‘feel loved’ and make them more likely to continue purchasing from the
company, which essentially makes the business bigger and better.
Mass customisation is when a company makes changes to a product or service to satisfy a group of
consumers. The changes could be minimal, for example changing the flavour or colour of a product
or developing a complete new product for a particular consumer group. Mass customisation makes a
combination of personalisation and flexibility of custom-made products and turns them into
something which can be mass produces, therefore lowering costs than if a business were constantly
making one off products for a single client. The example I will use is a blue toy train made for 7-11
year olds which therefore contain small pieces. This could be altered and customised to a pink
version to be more suitable for female consumers, the same product could also be made bigger,
with no small pieces and no pointy edges for children aged 1-4. Internet marketing could be a part of
this process because the products can be displayed on their website for parents to view and order if
it is suitable for their child, businesses could also offer a service of further customisation where a
parent could order the product online and request for the manufacturer to apply their name to the
toy. Using the internet is a massive positive for business because they can easily contact customers
about the creation of their products to ensure they always meet customer expectations and needs.
If businesses provide a lot of in-depth information about their company and products on their
website it will increase the chances of people purchasing because they will know exactly what
they’re buying. It will allow people to compare the product with those similar by different
companies to see which the best is and which one they should purchase. The customer will only
purchase the product if they feel they are fully informed about it to ensure it will do what they want
it to do. For example if somebody is buying a new laptop online they will read the description to
check it has all the software they want, a long battery life, the size they need and what warrantee it
comes with. This shows that internet marketing plays a huge part when customers are deciding
which business to purchase the product from. The prices which companies charge for their products
will also be displayed online, making it easy to compare prices from different companies, e.g.
whether the laptop you want is cheaper from Amazon and Curry’s. Customers will probably be more
comfortable with comparing online, whereas if you go into a store and question the assistant about
a product and its price you may feel pressured and obliged to buy it. It is also much less hassle to
P3: Explain the benefits of customers of a business using internet marketing
There are many benefits of internet marketing for customers. Websites, emails and online adverts
can easily be updated constantly so customers can find out the latest information whenever they
want to. In this generation, the majority of people have access to the internet all the time on their
smart phones, therefore if companies produce apps which customers can download on their phones
and use at their leisure; it will be a successful method of internet marketing, compared to if the
company just relied on TV ads and advertisements in their restaurants.
One-to-one relationships between companies and customers can be produced by internet
marketing; this is where there is a personalised interaction between a business and their customers.
Personal interactions will produce more customer loyalty, because the customer will feel that if the
company bother to interact with them personally, then they should continue to use the business and
not use competitor companies instead. These personal interactions include emails thanking them for
visiting the store; this information would be available if they have a loyalty card which they used
during the visit. Other personal interactions include emails including information about new
products and special offers, messages to tell them when a curtain product the customer has been
looking for comes into stock. All of these interactions are types of internet marketing, which benefit
customers and make them ‘feel loved’ and make them more likely to continue purchasing from the
company, which essentially makes the business bigger and better.
Mass customisation is when a company makes changes to a product or service to satisfy a group of
consumers. The changes could be minimal, for example changing the flavour or colour of a product
or developing a complete new product for a particular consumer group. Mass customisation makes a
combination of personalisation and flexibility of custom-made products and turns them into
something which can be mass produces, therefore lowering costs than if a business were constantly
making one off products for a single client. The example I will use is a blue toy train made for 7-11
year olds which therefore contain small pieces. This could be altered and customised to a pink
version to be more suitable for female consumers, the same product could also be made bigger,
with no small pieces and no pointy edges for children aged 1-4. Internet marketing could be a part of
this process because the products can be displayed on their website for parents to view and order if
it is suitable for their child, businesses could also offer a service of further customisation where a
parent could order the product online and request for the manufacturer to apply their name to the
toy. Using the internet is a massive positive for business because they can easily contact customers
about the creation of their products to ensure they always meet customer expectations and needs.
If businesses provide a lot of in-depth information about their company and products on their
website it will increase the chances of people purchasing because they will know exactly what
they’re buying. It will allow people to compare the product with those similar by different
companies to see which the best is and which one they should purchase. The customer will only
purchase the product if they feel they are fully informed about it to ensure it will do what they want
it to do. For example if somebody is buying a new laptop online they will read the description to
check it has all the software they want, a long battery life, the size they need and what warrantee it
comes with. This shows that internet marketing plays a huge part when customers are deciding
which business to purchase the product from. The prices which companies charge for their products
will also be displayed online, making it easy to compare prices from different companies, e.g.
whether the laptop you want is cheaper from Amazon and Curry’s. Customers will probably be more
comfortable with comparing online, whereas if you go into a store and question the assistant about
a product and its price you may feel pressured and obliged to buy it. It is also much less hassle to
