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Unit 1 - The Business Environment Task 1 P1, P2, M1, D1

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This is the full Unit 1 Task 1 which includes P1, P2, M1, D1. I received all distinctions for my work. Do not copy word for word as this is a copyrighted piece of work and copying will be an act of Plagiarism. Describe the type of business, purpose and ownership of two contrasting businesses. Describe the different stakeholders who influence the purpose of the same two contrasting businesses. Explain the different points of view of three different stakeholders seeking to influence the strategic aims and objectives of the same two businesses. Evaluate the influence these same three stakeholders exert in ONE organisation.

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Uploaded on
February 28, 2017
Number of pages
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Written in
2014/2015
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Essay
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Distinction*

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ACTIVITY, OWNERSHIP AND STAKEHOLDERS

Cineworld –
Cineworld is a business founded in 1995 that delivers entertainment through its chain of
cinemas situated around the UK. There are currently 82 cinemas constructed in the UK. The
business itself is ranked by consumers higher than its competitors because of the quality
customer service provided and also sound systems/screens installed in each room.

 Its type, purpose and ownership.
Cineworld is a profit making business founded in 1995. Their purpose is to ‘deliver a
great cinema experience to families and people of all ages’.
(http://www.cineworldplc.com/)

 Whether it belongs to the public, private or voluntary sector.
Cineworld belongs to the private sector as it is not government controlled and is run
by private individuals.

 If it operates locally, nationally or internationally.
Cineworld operates nationally in the UK & Ireland operating in 75 sites.

 Does its business activity belong in the primary, secondary and/or tertiary sectors?
The business provides a service for its consumers thus its activity belongs in the
tertiary sector.

 Its business purposes, in terms of products and services and how it interacts with its
customers.
The business has a purpose to offer mainstream films on their screens in order to
entertain many. Cineworld interacts with its customers by sending personalised emails to
people who often visit the cinema and to those who may be interested. Customer’s details
such as phone numbers and emails are collected when they fill in feedback forms online/at
the premises and also whenever they sign up to the newsletter.

 The type and structure of the business’s ownership, and implications for the way it
does business.
Cineworld has a simple structure in the fact that it relies on shareholders in order to
expand into parts of Europe and build more sites. Without their shareholders,
Cineworld may fail to reach these targets, in the long run losing profits.

NSPCC –
NSPCC is the leading children’s charity in the entire UK. The organization focusses on child
protection and abuse prevention. NSPCC is the only children’s charity in the UK to have
statutory powers meaning that are able to safeguard children at risk of exploitation.

 Its type, purpose and ownership.




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