CMP certified meeting professional Exam with Questions and Answers 100% Verified.

CMP certified meeting professional Exam with Questions and Answers 100% Verified. Business value - ANSWER Not measured by only the financial bottom line, but on what outcomes are expected by the business. For some this will mean exceptional education or brand positioning. For others the value will be the quality of contacts made through networking or sales generated by the event. Event strategy - ANSWER Involves the what and why of a meeting, which drives the how or the planning of the meeting. Strategic planning - ANSWER Process by which an organization develops its long range plan of action Development role in strategic planning - ANSWER Answers the question: how will we achieve our organizations mission through our meetings Implementation role in strategic planning - ANSWER Fully understand the strategic goals for the organization and event, and then develop objectives to achieve those goals. Strategic plan - ANSWER Long range call to action for a company 3 distinct elements of strategic planning - ANSWER Discovery, analysis, and planning (DAP) Discovery - ANSWER Purpose of the event, internal assessment, business environment Analysis - ANSWER Disciplined management requires a solid foundation of data. Variety of information on past events should be collected. Planning - ANSWER Once discovery and analysis phases are complete, development of events strategic plan begins. Mission statement - ANSWER Defines the purpose of the organization Goals - ANSWER Broad and general; expected to be achieved over a long term horizon. Used to achieve the mission Objectives - ANSWER Specific and narrow and used to achieve a goal. Tie directly to evaluation measures. SMART-ER objectives - ANSWER E - ethical R - recorded Internal factors to determine event feasibility - ANSWER History Financial Role of the event in the organizations finances and overall strategy Availability of Human Resources Commitment Marketing and brand considerations External factors to determining event feasibility - ANSWER Audience Industry Economic context Applicable legislation or regulatory requirements Economic and social impacts on hosting communities Risks (internal or external) Requirements for the event - ANSWER Financial resources Human Resources Marketing & PR Resources Technology requirements Logistical requirements Event specific resources Legal or regulatory requirements Evaluation resources Sustainability resources Safety & security resources Financial summary - ANSWER Fundamental part of your strategic plan Answers: -How event will be funded -Financial goal of event -What is the event budget -How will event respond to budget shortfalls -How will event address cash flow concerns -Which currency will be used 3 things to analyze for financial summary - ANSWER 1- Historical income and expense statements 2- Budget for best and worse case scenario 3- Do any financial decisions impact policies at an organization? (Fee for family members implies family members allowed) Monitor strategic plan - ANSWER 1- measurable objectives 2- monitoring tools and processes 3- feedback and modification processes KPI - ANSWER Quantifiable measures of critical success factors for an organization Can be applied to events in order to measure how effectively goals and objectives are being met Example KPIs (9) - ANSWER Financial Registration Education Exhibitors Motivation Sustainability Planning Marketing Evaluation Sustainable events - ANSWER Reduce the impact of events on the environment and can improve the financial outcomes for organizations Balanced approach to economic activity, environmental responsibility and social progress - ISO 20121 4 R's - ANSWER Rethink Reduce Reuse Recycle Benefits of sustainable meetings (6) - ANSWER 1- Economic savings through efficient use of resources / reduction of waste 2- Reducing corporate risks by protecting reputations and being in compliance with standards and laws 3- Contributing to favorable community legacies 4- positioning the brand as a thought leader and responsible business 5- Positive public relations 6- Participant and worker health from air quality and no chemicals ISO 20121 - ANSWER Process oriented management program. Requires organization to have defined system in place to implement sustainable practices. GRI EOSS - ANSWER Reporting protocol for sustainability measures. Guides event organizers in what and how to report on economic, environmental, and social outcomes Sustainable event standards - ANSWER APEX/ASTM ISO 20121 GRI EOSS MAUDE Framework for Community Service - ANSWER Meaningful Aligned Unique skills Destination specific Engaging APEX/ASTM - ANSWER Prescriptive checklist approach with 9 standards containing metrics for event professionals and suppliers Elements of a sustainability plan for an event - ANSWER Vision Principles Important issues - issues are things you think are important to address principles guide you on how to approach and respond to issues Objectives Actions & initiatives Measurement and reporting Steps to effectively implement a sustainability plan - ANSWER Develop guidelines Communicate objectives internally Negotiating sustainable practices Informing attendees On site verification Promoting the sustainable event practices Choices impacting sustainability (10) - ANSWER Destination Venue Accommodation Transportation Carbon offsets Food and beverage Exhibit production Communication and marketing On site procedures Audiovisual Sustainable freight shippers - ANSWER EPA Smartway Certified Carbon offsets - ANSWER Way of counteracting carbon emitted. Projects such as renewable energy, tree planting, and energy efficient projects.