100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached 4.2 TrustPilot
logo-home
Previously searched by you
Previously searched by you
logo
  • Fontys Hogeschool (Fontys)
  • Merkenmanagement
To add items to your wishlist, you must be logged in
Exam (elaborations)

Voorbeeldtoets merkenmanagement

Rating
4.0
(1)
Sold
1
Pages
5
Uploaded on
28-01-2017
Written in
2008/2009

Dit is een Fontys tentamen van 30 vragen (mét juiste antwoorden) uit het leerjaar en werd vaak gebruikt als basis voor tentamens in het heden. Stof van het tentamen betreft alle hoofdstukken (behalve H9) van het boek Merkenmanagement door Rik Riezebos én H6 van het boek Positioneren door Rik Riezebos en Jaap van der Grinten. Door o.a. het leren van deze (en vier andere, zie bundel!) oefentoetsen behaalde ik in schooljaar een 8,8 voor het tentamen Merkenmanagement. Sommige vragen kwamen namelijk overeen.

Show more Read less
Institution
Fontys Hogeschool (Fontys)
Course
Merkenmanagement








Whoops! We can’t load your doc right now. Try again or contact support.
Report Copyright Violation

Connected book

image
R. Riezebos Merkenmanagement
  • januari 2002
  • 9789020732085
  • 2

Written for

Institution
Fontys Hogeschool (Fontys)
Study
Communicatie
Course
Merkenmanagement
All documents for this subject (5)

Document information

Uploaded on
January 28, 2017
Number of pages
5
Written in
2008/2009
Type
Exam (elaborations)
Contains
Questions & answers

Subjects

  • tentamen
  • voorbeeldtoets
  • communicatie
  • merkenmanagement
  • rik riezebos
  • riezebos
  • oefentoets
  • fontys

Content preview

Fontys Hogeschool Communicatie
Studiejaar 2008 - 2009
Tentamenperiode V1
EK 300 Merkenmanagement Scantoets

Toegestane hulpmiddelen: geen


TOETS: 2209VT2MER

Dag: vrijdag
Datum: 24 april
Tijd: 13.15 – 14.55 uur
Docent: Ons

Vul het juiste antwoord in op het scanformulier.
Dit tentamen omvat 24 meerkeuzevragen. 15 vragen goed = 5.5



1. Een merkstrategie is gebaseerd op twee pijlers nl.:

a. Differentiatie en intensieve distributie
b. Toegevoegde waarde en intensieve distributie
c. Differentiatie en toegevoegde waarde *
d. Toegevoegde waarde en premium pricing

2. Een zak rietsuiker af plantage is een voorbeeld van een:

a. Hanteerbaar product
b. Commodity *
c. Merk
d. Merkbelevenis

3. De invloed van extrinsieke attributen voor search artikelen is:

a. Hoog
b. Laag *
c. Gemiddeld
d. Waarneembaar




1
$3.91
Get access to the full document:
100% satisfaction guarantee
Immediately available after payment
Both online and in PDF
No strings attached
Get to know the seller
Seller avatar
Reputation scores are based on the amount of documents a seller has sold for a fee and the reviews they have received for those documents. There are three levels: Bronze, Silver and Gold. The better the reputation, the more your can rely on the quality of the sellers work.
LieveDH
3.6
(5)

Reviews from verified buyers

Showing all reviews
8 year ago

4.0

1 reviews

5
0
4
1
3
0
2
0
1
0
Trustworthy reviews on Stuvia

All reviews are made by real Stuvia users after verified purchases.

Get to know the seller

Seller avatar
Reputation scores are based on the amount of documents a seller has sold for a fee and the reviews they have received for those documents. There are three levels: Bronze, Silver and Gold. The better the reputation, the more your can rely on the quality of the sellers work.
LieveDH Fontys Hogeschool
View profile
Follow You need to be logged in order to follow users or courses
Sold
29
Member since
9 year
Number of followers
24
Documents
8
Last sold
8 months ago

3.6

5 reviews

5
0
4
3
3
2
2
0
1
0

Recently viewed by you

Thumbnail
Essay
Sociaal Werk
-
2025
€ 7,16 More info
Thumbnail
Class notes
Grote Raad van Mechelen
-
2021
€ 3,99 More info
Thumbnail
Summary
Samenvatting Mens en Maatschappij (flashcards)
-
2024
€ 6,99 More info
Thumbnail
Package deal
Cours d'économie - Concurrence imparfaite et économie de la firme - LEA
-
2024
€ 10,49 More info
Thumbnail
Exam (elaborations)
Test Bank For Employment Law for Business, 10th Edition, Dawn Bennett-Alexander|| All Chapters Included|| Latest Edition
-
2024
$ 14.49 More info
Thumbnail
Exam (elaborations)
AZ Caregiver Practice Test
-
2025
$ 12.98 More info
Thumbnail
Exam (elaborations)
NR465 Maternal Newborn Nursing (Antepartum, Labor and Delivery, Pain in Labor, Postpartum) Exam Questions And Detailed Answers.
-
2025
$ 14.49 More info
Thumbnail
Package deal
Samenvatting Arbeidsrecht begrepen | BUNDEL | Mr. H.C. Geugjes | 7e druk
-
42 2017
$ 10.23 More info
Thumbnail
Summary
DOELGROEPEN A Een uitgebreide vragenlijst met antwoorden doelgroepen A Artevelde
-
1 2022
$ 11.45 More info

Why students choose Stuvia

Created by fellow students, verified by reviews

Quality you can trust: written by students who passed their tests and reviewed by others who've used these notes.

Didn't get what you expected? Choose another document

No worries! You can instantly pick a different document that better fits what you're looking for.

Pay as you like, start learning right away

No subscription, no commitments. Pay the way you're used to via credit card and download your PDF document instantly.

Student with book image

“Bought, downloaded, and aced it. It really can be that simple.”

Alisha Student

Frequently asked questions