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9 and 16-mark exam question on pricing decisions (A-Level) with case study and mark scheme

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Is a 9 and 16 mark question which got 7/9 and 14/16 equating roughly for an A grade. Is about pricing decisions for Unit 3 - Decision making to improve marketing performance. 9- mark question - Analyse the benefits of the pricing strategy/tactics being adopted by Express Value in the UK market. 16-mark question - To what extent do you think the pricing strategy chosen by Express Value will continue to be the main reason for success in the UK? Justify your answer.

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June 18, 2023
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