An investi
Jonas Urbo
AssignmentUNICE
and 1
, 1
Table of Contents
INTRODUCTION....................................................................................................................................................... 2
BACKGROUND INTO THE BMW BUSINESS.............................................................................................................................2
BACKGROUND INTO THE UNICEF BUSINESS..........................................................................................................................3
BUSINESS OWNERSHIP AND LIABILITY...................................................................................................................... 3
BUSINESS OWNERSHIP FOR BMW......................................................................................................................................4
BUSINESS LIABILITY FOR BMW...........................................................................................................................................4
BUSINESS OWNERSHIP FOR UNICEF...................................................................................................................................5
BUSINESS LIABILITY FOR UNICEF........................................................................................................................................5
BUSINESS SECTOR AND SCOPE OF BUSINESS ACTIVITIES........................................................................................... 6
BUSINESS SECTOR............................................................................................................................................................ 6
SCOPE OF BUSINESS ACTIVITIES........................................................................................................................................... 6
DEFINE STAKEHOLDERS?....................................................................................................................................................7
STAKEHOLDERS....................................................................................................................................................... 8
WHO ARE THE STAKEHOLDERS FOR BMW?..........................................................................................................................8
WHO ARE THE STAKEHOLDERS FOR UNICEF?......................................................................................................................10
STAKEHOLDERS...................................................................................................................................................... 13
STAKEHOLDER INFLUENCE FOR BMW................................................................................................................................14
STAKEHOLDER INFLUENCE FOR UNICEF.............................................................................................................................14
BMW Structure.......................................................................................................................................................15
ORGANISATIONAL STRUCTURE.............................................................................................................................. 15
UNICEF Structure....................................................................................................................................................16
ORGANISATIONAL STRUCTURE.............................................................................................................................. 16
ORGANISATIONAL STRUCTURE.............................................................................................................................. 17
TYPES OF ORGANISATIONAL STRUCTURE..............................................................................................................................17
HOW WORK IS ORGANISED IN EACH ORGANISATION..............................................................................................................18
AIMS AND OBJECTIVES........................................................................................................................................... 18
BUSINESS AIMS..............................................................................................................................................................18
BUSINESS OBJECTIVES......................................................................................................................................................19
RELATIONSHIPS WITH STAKEHOLDERS................................................................................................................... 19
COMMUNICATION WITH STAKEHOLDERS............................................................................................................... 21
DEPARTMENTS WORKING TOGETHER.................................................................................................................... 22
REASONS FOR BUSINESS SUCCESS.......................................................................................................................... 23
, 2
Introduction
Background into the BMW business
Bayerische Motoren Werke AG, commonly referred to as BMW, is a German multinational corporation
which produces luxury vehicles and motorcycles headquartered in Munich, Germany. The corporation
was founded in 1916 as a manufacturer of aircraft engines, which it produced from 1917 until 1918
and again from 1933 to 1945.The Group operates 31 production and assembly sites in 14 countries as
well as a global sales network with representations in over 140 countries. In December 2016, a total of
124,729 employees were employed in the company.
Susanne Klatten, Stefan Quandt (pictured
above) are the current owners of the The BMW brand reported a new all-time
worldwide company BMW. high last year, with a total of 2,168,516
BMW's mission statement is “to become the vehicle deliveries worldwide. The new and
world's leading provider of premium products revised BMW X models made a significant
and premium services for individual mobility.” contribution to this positive development,
The statement shows that BMW has come of with sales rising 21.0% to 958,732
age and no longer settles on normal or what vehicles.
can be defined as satisfactory products.
Jonas Urbo
AssignmentUNICE
and 1
, 1
Table of Contents
INTRODUCTION....................................................................................................................................................... 2
BACKGROUND INTO THE BMW BUSINESS.............................................................................................................................2
BACKGROUND INTO THE UNICEF BUSINESS..........................................................................................................................3
BUSINESS OWNERSHIP AND LIABILITY...................................................................................................................... 3
BUSINESS OWNERSHIP FOR BMW......................................................................................................................................4
BUSINESS LIABILITY FOR BMW...........................................................................................................................................4
BUSINESS OWNERSHIP FOR UNICEF...................................................................................................................................5
BUSINESS LIABILITY FOR UNICEF........................................................................................................................................5
BUSINESS SECTOR AND SCOPE OF BUSINESS ACTIVITIES........................................................................................... 6
BUSINESS SECTOR............................................................................................................................................................ 6
SCOPE OF BUSINESS ACTIVITIES........................................................................................................................................... 6
DEFINE STAKEHOLDERS?....................................................................................................................................................7
STAKEHOLDERS....................................................................................................................................................... 8
WHO ARE THE STAKEHOLDERS FOR BMW?..........................................................................................................................8
WHO ARE THE STAKEHOLDERS FOR UNICEF?......................................................................................................................10
STAKEHOLDERS...................................................................................................................................................... 13
STAKEHOLDER INFLUENCE FOR BMW................................................................................................................................14
STAKEHOLDER INFLUENCE FOR UNICEF.............................................................................................................................14
BMW Structure.......................................................................................................................................................15
ORGANISATIONAL STRUCTURE.............................................................................................................................. 15
UNICEF Structure....................................................................................................................................................16
ORGANISATIONAL STRUCTURE.............................................................................................................................. 16
ORGANISATIONAL STRUCTURE.............................................................................................................................. 17
TYPES OF ORGANISATIONAL STRUCTURE..............................................................................................................................17
HOW WORK IS ORGANISED IN EACH ORGANISATION..............................................................................................................18
AIMS AND OBJECTIVES........................................................................................................................................... 18
BUSINESS AIMS..............................................................................................................................................................18
BUSINESS OBJECTIVES......................................................................................................................................................19
RELATIONSHIPS WITH STAKEHOLDERS................................................................................................................... 19
COMMUNICATION WITH STAKEHOLDERS............................................................................................................... 21
DEPARTMENTS WORKING TOGETHER.................................................................................................................... 22
REASONS FOR BUSINESS SUCCESS.......................................................................................................................... 23
, 2
Introduction
Background into the BMW business
Bayerische Motoren Werke AG, commonly referred to as BMW, is a German multinational corporation
which produces luxury vehicles and motorcycles headquartered in Munich, Germany. The corporation
was founded in 1916 as a manufacturer of aircraft engines, which it produced from 1917 until 1918
and again from 1933 to 1945.The Group operates 31 production and assembly sites in 14 countries as
well as a global sales network with representations in over 140 countries. In December 2016, a total of
124,729 employees were employed in the company.
Susanne Klatten, Stefan Quandt (pictured
above) are the current owners of the The BMW brand reported a new all-time
worldwide company BMW. high last year, with a total of 2,168,516
BMW's mission statement is “to become the vehicle deliveries worldwide. The new and
world's leading provider of premium products revised BMW X models made a significant
and premium services for individual mobility.” contribution to this positive development,
The statement shows that BMW has come of with sales rising 21.0% to 958,732
age and no longer settles on normal or what vehicles.
can be defined as satisfactory products.
