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  • Odisee Hogeschool (Odisee)
  • Bachelor In Bedrijfsmanagement
  • Consumentengedrag
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Summary

Samenvatting consumentengedrag te kennen figuren&tabellen

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-
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Pages
11
Uploaded on
21-01-2017
Written in
2016/2017

te kennen figuren en tabellen verzameld obv cursus

Institution
Odisee Hogeschool (Odisee)
Course
Consumentengedrag








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Connected book

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Johan A.M. Vanhaverbeke Consumentengedrag
  • februari 2013
  • 9789033491764
  • 1

Written for

Institution
Odisee Hogeschool (Odisee)
Study
Bachelor in Bedrijfsmanagement
Course
Consumentengedrag
All documents for this subject (8)

Document information

Summarized whole book?
Yes
Uploaded on
January 21, 2017
Number of pages
11
Written in
2016/2017
Type
Summary

Subjects

  • bedrijfsmanagement
  • consumentengedrag
  • odisee

Content preview

FIGUREN EN TABELLEN CONSUMENTENGEDRAG

Hoofdstuk 1

Figuur 1.1 : Het 3 i-model volgens Kotler

Hoofdstuk 2

Figuur 2.1 : Kader voor consumentenanalyse


Voelen




Gedrag
Marketing Denken
Strategie




Omgeving




Figuur 2.3 : Voorbeelden van consumentenaspecten en de impact op de
marketingmix



Marketingmix
Consumentenaspecten
instrument
Segmentatie Welke consumenten zijn de belangrijkste potentiële afnemers
voor het product? Welke consumentenkenmerken kunnen de
markt voor een product best segmenteren?
Product Welke producten gebruiken de consumenten nu? Welke voor- en
nadelen heeft dit product?
Promotie Welke argumenten zullen in de communicatie voor het product
doorslaggevend zijn? Hoe kunnen we de productpromotie het
meest effectief uitwerken?
Prijs Welke prijs zijn de consumenten bereid te betalen voor het
product? Wat is het effect van een prijsverhoging of –verlaging op
het koopgedrag?
Distributie (plaats) Waar kopen consumenten het product? Zullen nieuwe
distributiekanalen aanleiding geven tot een ander koopgedrag?
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