Task 2b
The BT advert using Rebel Wilson and a cheetah used a variety of media types. One of
the ways they promote this advert is by using television. The main reason that this is
such an effective method of promotion is that the majority of households have a
television and it gains the interest of children and teenagers easily. This means that it will
become memorable to them and this can influence their parents into possibly investing
into BT in the future. The advert stars actress Rebel Wilson which will also help the
campaign to become stuck in customers minds; she is a celebrity and is well respected
so people will associate the two together which is positive for BT. Another positive of
using this method of promotion is the fact that it is a short advert and is funny. By
producing a short advert will mean it does not get repetitive as quickly and it is more
likely to capture and keep people’s attention. A television advert can offer a big
audience. This is extremely important for a company such as BT as most customers will
not go and look for their product; however strong advertising campaigns can persuade
them into becoming interested in them.
BT also used the internet to promote their advert. They have used this method by putting
their advert before YouTube videos. This is effective as most of the time you are not able
to skip through these ads so it forces the viewer into watching the advert. Most viewers
will also not do anything in the 30 seconds that this advert is showing so they will just sit
and watch it. This method is hugely wide reaching and this is the main advantage that is
has to offer. The advertisement can be seen by people from all over the country and not
just from a specific location. The last advantage for using a method such as this is that
where the advert is, which is a YouTube video, it will normally have a link to the website if
you were to click on the video. This is effective as it can send people straight to BT’s
website or people could do it by accident and then get drawn in.
The last method in which BT used to advertise is billboards. As a large organisation, they
are able to afford to use billboards from all across the country which means that this
advert can become viewable from numerous locations. This allows BT to capture more
people’s attention. A positive of using a billboard to promote a company is that most
people do not acknowledge it yet sublimely it sticks in their mind so they can always
come back to it later. For example, if someone were to later on need broadband, they will
be drawn into BT as they will feel like they are trustable. From an organisations point of
view, it is a lot cheaper to advertise this way compared to using another method such as
television. The average cost of a billboard for a week is £300. This is relatively cheap
compared to a television advert which would cost roughly £300,000.
When choosing methods to not use when advertising, companies have to be certain that
these methods would not be appropriate or helpful in their campaign. A method that BT
did not use to advertise was newspaper. One of the main disadvantages of using this
The BT advert using Rebel Wilson and a cheetah used a variety of media types. One of
the ways they promote this advert is by using television. The main reason that this is
such an effective method of promotion is that the majority of households have a
television and it gains the interest of children and teenagers easily. This means that it will
become memorable to them and this can influence their parents into possibly investing
into BT in the future. The advert stars actress Rebel Wilson which will also help the
campaign to become stuck in customers minds; she is a celebrity and is well respected
so people will associate the two together which is positive for BT. Another positive of
using this method of promotion is the fact that it is a short advert and is funny. By
producing a short advert will mean it does not get repetitive as quickly and it is more
likely to capture and keep people’s attention. A television advert can offer a big
audience. This is extremely important for a company such as BT as most customers will
not go and look for their product; however strong advertising campaigns can persuade
them into becoming interested in them.
BT also used the internet to promote their advert. They have used this method by putting
their advert before YouTube videos. This is effective as most of the time you are not able
to skip through these ads so it forces the viewer into watching the advert. Most viewers
will also not do anything in the 30 seconds that this advert is showing so they will just sit
and watch it. This method is hugely wide reaching and this is the main advantage that is
has to offer. The advertisement can be seen by people from all over the country and not
just from a specific location. The last advantage for using a method such as this is that
where the advert is, which is a YouTube video, it will normally have a link to the website if
you were to click on the video. This is effective as it can send people straight to BT’s
website or people could do it by accident and then get drawn in.
The last method in which BT used to advertise is billboards. As a large organisation, they
are able to afford to use billboards from all across the country which means that this
advert can become viewable from numerous locations. This allows BT to capture more
people’s attention. A positive of using a billboard to promote a company is that most
people do not acknowledge it yet sublimely it sticks in their mind so they can always
come back to it later. For example, if someone were to later on need broadband, they will
be drawn into BT as they will feel like they are trustable. From an organisations point of
view, it is a lot cheaper to advertise this way compared to using another method such as
television. The average cost of a billboard for a week is £300. This is relatively cheap
compared to a television advert which would cost roughly £300,000.
When choosing methods to not use when advertising, companies have to be certain that
these methods would not be appropriate or helpful in their campaign. A method that BT
did not use to advertise was newspaper. One of the main disadvantages of using this
