Advantages of using an Advertising Disadvantages of using an
Agency Advertising Agency
The main advantage of using an Advertising The main disadvantage of using an Advertising
Agencies from a business point of view is that Agency would be that there is a lot of pressure for
they are able to gain knowledge and expertise the campaign to succeed. It can sometimes be a About Advertising Agencies
from someone who is experienced in advertis- bit risky for a company to invest money into a pro-
Unit 9 - Creative Product Promotion
ing. This would mean that they can get the high- fessional service such as ABBOT MEAD VICKERS
est level of help that they can get and they can and the advert not taking off, or it not making any
trust that it has come from a professional. difference to sales. ABBOT MEAD VICKERS would
be under pressure from both their company and
Another advantage would be that the business
the company needing the advert to succeed and
can get a more creative and effective campaign,
make it effective.
which links into the above advantage. This al-
lows them to develop an advert that is more A second disadvantage would be that it can be
memorable and would gain more business to time consuming for both the business and ABBOT
their company. Abbot Mead Vickers know that MEAD VICKERS. ABBOT MEAD VICKERS would
the goal for an advert would be to make it stick have to spend a lot of time finding out the busi-
in people’s minds. Abbot Mead Vickers would nesses needs, target markets, end goals etc. The
have created an effective campaign for BT; they business would have to spend a lot of time going
have made the advert memorable by adding in back and forth from them to provide the correct
the cheetah. information in what they want out of the advertis-
ing campaign.
Advertising space and time is cheaper when
buying from somewhere like ABBOT MEAD VICK- Linking into the previous disadvantage, it may
ERS who can sell it to a company in bulk. If a take the ABBOT MEAD VICKERS a while to get to
company were to do this service themselves know the business and what they are after. For
then it would cost more. It would be in a compa- example, ABBOT MEAD VICKERS would have had
to spend a fair amount of time with BT to find out
what they are looking for and what they want to
achieve with their advertising campaign.
Agency Advertising Agency
The main advantage of using an Advertising The main disadvantage of using an Advertising
Agencies from a business point of view is that Agency would be that there is a lot of pressure for
they are able to gain knowledge and expertise the campaign to succeed. It can sometimes be a About Advertising Agencies
from someone who is experienced in advertis- bit risky for a company to invest money into a pro-
Unit 9 - Creative Product Promotion
ing. This would mean that they can get the high- fessional service such as ABBOT MEAD VICKERS
est level of help that they can get and they can and the advert not taking off, or it not making any
trust that it has come from a professional. difference to sales. ABBOT MEAD VICKERS would
be under pressure from both their company and
Another advantage would be that the business
the company needing the advert to succeed and
can get a more creative and effective campaign,
make it effective.
which links into the above advantage. This al-
lows them to develop an advert that is more A second disadvantage would be that it can be
memorable and would gain more business to time consuming for both the business and ABBOT
their company. Abbot Mead Vickers know that MEAD VICKERS. ABBOT MEAD VICKERS would
the goal for an advert would be to make it stick have to spend a lot of time finding out the busi-
in people’s minds. Abbot Mead Vickers would nesses needs, target markets, end goals etc. The
have created an effective campaign for BT; they business would have to spend a lot of time going
have made the advert memorable by adding in back and forth from them to provide the correct
the cheetah. information in what they want out of the advertis-
ing campaign.
Advertising space and time is cheaper when
buying from somewhere like ABBOT MEAD VICK- Linking into the previous disadvantage, it may
ERS who can sell it to a company in bulk. If a take the ABBOT MEAD VICKERS a while to get to
company were to do this service themselves know the business and what they are after. For
then it would cost more. It would be in a compa- example, ABBOT MEAD VICKERS would have had
to spend a fair amount of time with BT to find out
what they are looking for and what they want to
achieve with their advertising campaign.
