NIKE: Global Supply Chain Management
Student Name: xxxx
Student ID No.: xxxxx
Module Title: Global Supply Chain Management
Module Code: MGT4510
Module Leader: xxxxx
Assignment: Individual Report 1
Word count: 1698
, Table of Contents
1. Introduction…………………………………………………………………………1
2. NIKE’s International Business Strategy…………………………………………..2
3. NIKE’s Global Supply Chain Strategy and its strategic fit with International
Strategy………………………………………………………………………………4
4. Elements of NIKE’s Global Supply Chain...…………………………………...…6
a. Facilities………………………………………………………………………….7
b. Sourcing/Procurement…………………………………………………………7
c. Inventory………………………………………………………………………...7
d. Transportation…………………………………………………………………..8
e. Information Sharing…………………………………………………………….8
5. NIKE’s Global Distribution Network………………………..……………………8
6. Recommendation……………………………………………………………………9
List of References……………………………………………………………………….10
Introduction
NIKE Inc (NIKE) is a global brand which designs, develops, markets and sells athletic
footwear, apparel, equipment, accessories and services (MarketLine, 2020). NIKE
believes in creating innovative and sustainable products , build positive relationships
with its customers and entrusts an integrated marketplace with persuasive retail
experience (NIKE Inc, 2020).
This Report highlights the Global Supply Chain of NIKE Inc. It analyses NIKE’s
International Strategy and Global Supply Chain Strategy, thereby evaluating its
strategic fit. It also emphasis on the elements of the Nike’s Global Supply Chain and
how the elements are integrated together in the Global Distribution Network. Thus,
the report aims at analysing the gaps in the global supply chain of NIKE and to
provide some recommendations in order to improve the value chain.
1|Page
Student Name: xxxx
Student ID No.: xxxxx
Module Title: Global Supply Chain Management
Module Code: MGT4510
Module Leader: xxxxx
Assignment: Individual Report 1
Word count: 1698
, Table of Contents
1. Introduction…………………………………………………………………………1
2. NIKE’s International Business Strategy…………………………………………..2
3. NIKE’s Global Supply Chain Strategy and its strategic fit with International
Strategy………………………………………………………………………………4
4. Elements of NIKE’s Global Supply Chain...…………………………………...…6
a. Facilities………………………………………………………………………….7
b. Sourcing/Procurement…………………………………………………………7
c. Inventory………………………………………………………………………...7
d. Transportation…………………………………………………………………..8
e. Information Sharing…………………………………………………………….8
5. NIKE’s Global Distribution Network………………………..……………………8
6. Recommendation……………………………………………………………………9
List of References……………………………………………………………………….10
Introduction
NIKE Inc (NIKE) is a global brand which designs, develops, markets and sells athletic
footwear, apparel, equipment, accessories and services (MarketLine, 2020). NIKE
believes in creating innovative and sustainable products , build positive relationships
with its customers and entrusts an integrated marketplace with persuasive retail
experience (NIKE Inc, 2020).
This Report highlights the Global Supply Chain of NIKE Inc. It analyses NIKE’s
International Strategy and Global Supply Chain Strategy, thereby evaluating its
strategic fit. It also emphasis on the elements of the Nike’s Global Supply Chain and
how the elements are integrated together in the Global Distribution Network. Thus,
the report aims at analysing the gaps in the global supply chain of NIKE and to
provide some recommendations in order to improve the value chain.
1|Page
