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Summary International Hospitality Management - module HOP - Foundation test

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Summary for the Foundation test during the first year of the study International Hospitality Management.

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Uploaded on
January 13, 2017
Number of pages
4
Written in
2015/2016
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Hospitality
Lecture 1: ''Introduction to the Hospitality Industry.''

History Hospitality:
Host (Latin): Lord of the strangers
Hostire (Latin): Equalize or compensate
Words like Hospitable, Hostel, Hospital, Hospire etc.

Traditional Hospitality was for Protection and Survival, while supplying basic needs of food and
shelter. Like the Red Door was symbol for Hospitality.

Hospitality Now is Etiquette and Entertainment, while supplying basic needs of food and shelter.

Characteristics for the Hospitality Industry;
> The product in intangible and perishable
> No such things as business hours (24/7)
> Ever changing field
> Impressions are important
> Staff is the critical success factor
> The Hospitality Industry is a Global Industry.

Clubs:
> Association of a group of people with a common interest
> Clubs can be focused on business, leisure and so on.
> Clubs can offer residential facilities (or not)
> Entrance fee and membership fee.
> Not accessible for non-members.
> Consist through globalization

Medical Tourism:
> Worldwide multi billion industry.
> Elective or Emergence
> Recovery time combined with beach or safari
> Cheaper
> Countries promoting Medical Tourism: India, Cuba, Thailand.

Hotel Classification:
> By Facilities/Service
> By Target Market
> By Hotel Size
> By Location
> By Ownership and Affiliation
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Door al mijn zelfgemaakte samenvattingen, verslagen en handige documenten ben ik cum laude afgestudeerd aan ''International Hospitality Management''. Daarnaast heb ik de Pre-Master Marketing afgerond aan de RUG zonder herkansingen en ben ik begonnen met de master MADS (Marketing Analytics & Data Science) aan de RUG Daarnaast ben ik een nieuwe weg in geslagen door de master Marketing te volgen, ook deze samenvattingen deel ik graag met jullie.

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