(International Marketing, 11e Michael Czinkota, Ilkka Ronkainen, Annie Cui )
(Instructor Manual, For Complete File, Download link at the end of this File)
Table of Contents
Purpose and Perspective of the Chapter..................................................................................... 2
Chapter Objectives ........................................................................................................................ 2
Complete List of Chapter Activities and Assessments ............................................................... 2
Key Terms ....................................................................................................................................... 2
What's New in This Chapter .......................................................................................................... 3
Chapter Outline ............................................................................................................................. 3
Additional Discussion Questions .................................................................................................. 4
Additional Resources..................................................................................................................... 5
Internet Resources .................................................................................................................................... 5
Primary Sources......................................................................................................................................... 5
© 2022 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible 1
website, in whole or in part.
, Purpose and Perspective of the Chapter
International marketing is necessary because, from a national standpoint, economic
isolationism has become impossible. Failure to participate in the global marketplace
assures a nation of declining economic capability and its citizens of a decrease in their
standard of living. Successful international marketing, however, holds the promise of an
improved quality of life, a better society, and more efficient business transactions.
This chapter is designed to increase the awareness of the readers regarding what
international marketing is about. It describes current levels of world trade activities,
projects future developments, and discusses the repercussions on countries, institutions,
and individuals worldwide. Both the opportunities and the threats that spring from the
global marketplace are highlighted, and the need for an international marketing approach
on the part of individuals and institutions is emphasized.
Chapter Objectives
The following objectives are addressed in this chapter:
01.01 Understand the rationale behind international marketing.
01.02 Appreciate the linkages between international marketing and international trade.
01.03 See the benefits of and challenges to which international marketing exposes and
is exposed to consumers, suppliers, and competitors, both at home and abroad.
01.04 Recognize the repercussions which the impact international marketing has on
other nations and people.
Complete List of Chapter Activities and Assessments
The following table organizes activities and assessments by objective, so that you can see
how this content relates to objectives and make decisions about which content you would
like to emphasize in your class based on your objectives. For additional guidance, refer to
the Teaching Online Guide.
Chapter Activity/Assessment Source (i.e., PPT Duration Certification
Objective Slide, Workbook) Standard
01.02 Knowledge Check PPT Slides 16-17 2-3 minutes
[return to top]
Key Terms
International marketing: Consists of the activities, institutions, and processes across
national borders that create, communicate, deliver, and exchange offerings that have value
for stakeholders and society.
© 2022 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible 2
website, in whole or in part.
(Instructor Manual, For Complete File, Download link at the end of this File)
Table of Contents
Purpose and Perspective of the Chapter..................................................................................... 2
Chapter Objectives ........................................................................................................................ 2
Complete List of Chapter Activities and Assessments ............................................................... 2
Key Terms ....................................................................................................................................... 2
What's New in This Chapter .......................................................................................................... 3
Chapter Outline ............................................................................................................................. 3
Additional Discussion Questions .................................................................................................. 4
Additional Resources..................................................................................................................... 5
Internet Resources .................................................................................................................................... 5
Primary Sources......................................................................................................................................... 5
© 2022 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible 1
website, in whole or in part.
, Purpose and Perspective of the Chapter
International marketing is necessary because, from a national standpoint, economic
isolationism has become impossible. Failure to participate in the global marketplace
assures a nation of declining economic capability and its citizens of a decrease in their
standard of living. Successful international marketing, however, holds the promise of an
improved quality of life, a better society, and more efficient business transactions.
This chapter is designed to increase the awareness of the readers regarding what
international marketing is about. It describes current levels of world trade activities,
projects future developments, and discusses the repercussions on countries, institutions,
and individuals worldwide. Both the opportunities and the threats that spring from the
global marketplace are highlighted, and the need for an international marketing approach
on the part of individuals and institutions is emphasized.
Chapter Objectives
The following objectives are addressed in this chapter:
01.01 Understand the rationale behind international marketing.
01.02 Appreciate the linkages between international marketing and international trade.
01.03 See the benefits of and challenges to which international marketing exposes and
is exposed to consumers, suppliers, and competitors, both at home and abroad.
01.04 Recognize the repercussions which the impact international marketing has on
other nations and people.
Complete List of Chapter Activities and Assessments
The following table organizes activities and assessments by objective, so that you can see
how this content relates to objectives and make decisions about which content you would
like to emphasize in your class based on your objectives. For additional guidance, refer to
the Teaching Online Guide.
Chapter Activity/Assessment Source (i.e., PPT Duration Certification
Objective Slide, Workbook) Standard
01.02 Knowledge Check PPT Slides 16-17 2-3 minutes
[return to top]
Key Terms
International marketing: Consists of the activities, institutions, and processes across
national borders that create, communicate, deliver, and exchange offerings that have value
for stakeholders and society.
© 2022 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible 2
website, in whole or in part.
