COM3703 Exam Portfolio MAY/JUNE 2023 - UNISA - Pass with 80%+

COM3703 PORTFOLIO 2023 – UNISA

PASS WITH 80%+

Due date: 26 May 2023

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,Table of Contents Page

1 INTRODUCTION...................................................................................................................................1
2 QUANTITATIVE CONTENT ANALYSIS....................................................................................................1
2.1 Three units of analysis that you would use for your research......................................................1
2.2 Two categories allocated to the units of analysis.........................................................................2
2.3 The difference between manifest and latent coding....................................................................3
2.4 Whether I would use manifest or latent coding for the study......................................................3
2.5 Coding the selected newspaper...................................................................................................3
2.6 Presentation of results.................................................................................................................4
2.7 Narrative of findings....................................................................................................................4
3 NARRATIVE ANALYSIS..........................................................................................................................5
3.1 Introduction.................................................................................................................................5
3.2 The name of the television series and a brief overview of the plot.............................................5
3.3 A theoretical discussion of Aristotle’s three-act narrative structure............................................5
3.4 An application of Aristotle’s three-act narrative structure to the chosen episode.......................7
3.5 A brief discussion of Todorov’s five-step linear narrative structure.............................................7
3.6 Todorov’s five-step linear narrative structure to the chosen episode..........................................8
3.7 A brief explanation of the role of binary oppositions in a narrative.............................................8
3.8 Binary oppositions in the chosen episode....................................................................................8
3.9 Conclusion...................................................................................................................................9
4 FILM THEORY AND CRITICISM...........................................................................................................10
4.1 Film theory defined....................................................................................................................10
4.2 Essay discussing the three types of film theories as distinguished by theorist Sergei Eisenstein
.........................................................................................................................................................10
4.2.1 Introduction........................................................................................................................10
4.2.2 The name of the film and a brief overview of its plot.........................................................10
4.2.3 The three types of film theories as distinguished by Eisenstein..........................................11
4.2.4 Conclusion...........................................................................................................................13
4.3 The two kinds of criticism as distinguished by De Putter...........................................................13
5 MEDIA AUDIENCE THEORY................................................................................................................15
5.1 Active audience paradigm meaning...........................................................................................15
5.2 The uses and gratifications theory focusing on its theoretical assumptions..............................15
5.3 Typology of needs......................................................................................................................16

, 5.3.1 Cognitive needs...................................................................................................................16
5.3.2 Affective needs....................................................................................................................17
5.3.3 Social integrative needs......................................................................................................18
5.3.4 Personal integrative needs..................................................................................................18
6 CONCLUSION.....................................................................................................................................19
7 SELF-ASSESSMENT AND SELF-REFLECTION.......................................................................................20
SOURCES CONSULTED..........................................................................................................................21