Week 1
Scholars do not agree on what a business model is. 1. E-business model archetype
What are the three main views on business models? 2. Business model as an activity system
3. Business model as cost/revenue architecture
Describe the view of the E-business model archetype = doing business electronically
(Article 1.1). Business model = all the elements of a value proposition, a revenue model, and a network of
relationships together.
Describe the view of the Business model as an activity What a business model is:
system (Article 1.1. - NOT involve a linear mechanism for value creation from suppliers to the firm to its customers.
- NOT product market strategy or corporate strategy.
- NOT only issues that concern the internal organization of firms.
- Business model CAN be a source of competitive advantage.
Describe the Business model as cost/revenue - A mechanism that connects a firm’s technology to customer needs
architecture (Article 1.1) - Revolves around a firm’s revenues and costs, its value proposition to the customer, and the
mechanisms to capture value.
- Business model can be a v for innovation as well as a s
ehicle
ubject of innovation.
What do the authors of Article 1.1 propose as the 4 The business model as a n ew unit of analysis, as a system-level concept, centered on a
ctivities, and
main themes to focus on in future research? focusing on v alue—could serve as important catalysts for a more unified study of business models.
How does Article 1.2 defines a business model? As a system of interconnected and interdependent activities that determines the way the company “does
business” with its customers, partners and vendors.
What are 3 important reasons of Business Model 1. Represents an often underutilized source of future value.
Innovation (Article 1.2)? 2. It is more difficult to imitate or replicate an entire novel activity system than a single novel
product or process.
3. Competitive threats often come from outside their traditional industry boundaries. Be prepared
for competitors’ efforts in this area.
In which 3 ways can Business Model Innovation occur 1. By adding new activities; new activity system content (forward or backward integration)
(Article 1.2)? - the selection of activities to be performed.
2. By linking activities in novel ways; new activity system structure
1
Scholars do not agree on what a business model is. 1. E-business model archetype
What are the three main views on business models? 2. Business model as an activity system
3. Business model as cost/revenue architecture
Describe the view of the E-business model archetype = doing business electronically
(Article 1.1). Business model = all the elements of a value proposition, a revenue model, and a network of
relationships together.
Describe the view of the Business model as an activity What a business model is:
system (Article 1.1. - NOT involve a linear mechanism for value creation from suppliers to the firm to its customers.
- NOT product market strategy or corporate strategy.
- NOT only issues that concern the internal organization of firms.
- Business model CAN be a source of competitive advantage.
Describe the Business model as cost/revenue - A mechanism that connects a firm’s technology to customer needs
architecture (Article 1.1) - Revolves around a firm’s revenues and costs, its value proposition to the customer, and the
mechanisms to capture value.
- Business model can be a v for innovation as well as a s
ehicle
ubject of innovation.
What do the authors of Article 1.1 propose as the 4 The business model as a n ew unit of analysis, as a system-level concept, centered on a
ctivities, and
main themes to focus on in future research? focusing on v alue—could serve as important catalysts for a more unified study of business models.
How does Article 1.2 defines a business model? As a system of interconnected and interdependent activities that determines the way the company “does
business” with its customers, partners and vendors.
What are 3 important reasons of Business Model 1. Represents an often underutilized source of future value.
Innovation (Article 1.2)? 2. It is more difficult to imitate or replicate an entire novel activity system than a single novel
product or process.
3. Competitive threats often come from outside their traditional industry boundaries. Be prepared
for competitors’ efforts in this area.
In which 3 ways can Business Model Innovation occur 1. By adding new activities; new activity system content (forward or backward integration)
(Article 1.2)? - the selection of activities to be performed.
2. By linking activities in novel ways; new activity system structure
1
