CCI 150 Exam 1 Questions with All Correct Answers

CCI 150 Exam 1 Questions with All Correct Answers There are four schools in the College of Communication and Information. What are they? Which ones offer a minor? Which one offers only a minor to undergraduates? - ANSWER 1. Advertising & Public Relations 2. Communication Studies 3. Information Sciences - ONLY OFFERS MINOR 4. Journalism & Electronic Media What are the areas of specialization in journalism? - ANSWER Visual communication, Print/Web, Science, Media Management, Broadcast, Magazine, Sports, Business, Political, Entertainment, International Who/What owns most major media? - ANSWER Mostly businesses - corporate chains, large and small Be able to identify the major ways media make money, both from the book and lecture - ANSWER Media make money four ways: - ANSWER 1. Advertising 2. Subscription/Circulation Revenue 3. Audience Donations 4. Private Support The phrase: The media are pervasive - ANSWER Meaning: Influential We know what we know through the media What are the primary types of mass media (three)? Be able to categorize examples. - ANSWER Print - Books, magazines, newspapers, etc. Electronic - Radio, tv, internet, etc. Chemical - Primarily film, film movies, film photography Be able to identify and recognize examples of the mass media models discussed in class, especially elitist/populist. - ANSWER Elitist Populist Model - ANSWER Populist content wins out over Elitist content (We get more "celebrity goes to rehab" shows than "learn a lot from the great documentary" shows) Profit wins - We get more content that benefit the vertically integrated corporation Attracts Bigger Audience Ex. Popsugar, Buzzed, Ranker & Reality TV Economic imperative - ANSWER Economic = money Imperative = has to do it Businesses have to make money to stay in business Most business decisions are based upon economic imperative What is demassification and what does it happen? - ANSWER Opposite of mass media