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Duidelijk verslag over PLUS 100%

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Uploaded on
13-12-2016
Written in
2016/2017

Een korte en duidelijke beschrijving over PLUS supermarkten

Institution
ROC Flevoland
Course
Commercieel








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Written for

Institution
ROC Flevoland
Study
Detailhandel niveau 4
Course
Commercieel
All documents for this subject (1)

Document information

Uploaded on
December 13, 2016
Number of pages
4
Written in
2016/2017
Type
Other
Person
Unknown

Subjects

  • ondernemer
  • supermarkt
  • plussupermarkt
  • plus
  • detailhandel
  • cec
  • commercieel
  • werkstuk
  • ondernemingsplan
  • verslag
  • scriptie
  • school

Content preview

Dominique van Doorn Ondernemer Detailhandel Versneld




PLUS
PLUS IS EEN COOPERATIE VAN
SUPERMARKTONDERNEMERS.
DE KETEN MANOEUVREERT
BEHOEDZAAM TUSSEN HET HET HOOFDKANTOOR JAN BROUWER SPERWER GROEP
GROTE CONSOLIDATIEGEWELD
DOOR
VAN PLUS ALGEMEEN LOGO SPERWER
UTRECHT DIRECTEUR




2.1 De Formule, Positionering, Doelgroep en Marketingmix
Plus is een coöperatie van supermarktondernemers. De keten
-Foto Plus
manoeuvreert behoedzaam tussen het grote consolidatiegeweld door.
Benders, Venlo
Door de overnames van tientallen Edah’s en SdB-supermarkten groeide
Plus hard tussen 2000 en 2010. Dat expansiebeleid is inmiddels
losgelaten. Nu zoekt Plus min of meer afgesloten marktgebieden waar
het lokaal dominant kan zijn. De keten is bezig om de winkels om te
bouwen naar Plus Briljant, een formule met een betere margemix vooral
door toevoegen van vers. Daarnaast profileert Plus zich graag als
duurzame super.


Pagina 21
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7 year ago

Very bad! very limited explanation about 6p's. The rest of the report has not even been added ...

7 year ago

Too bad you think it is a bad report. Still succeeded with a 10 for this report.

7 year ago

For information on the rest of the report: this is the part about PLUS. The rest of the report is not about this.

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dsvandoorn ROC van Twente
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