CPRP TEST 2023 Questions with correct Answers

A sponsorship proposal should include: 4 of them. - Answer- History of the Event Logistics Benefits of the event Establish sponsorship packages What year was the first examination given? What does NCB stand for? - Answer- 1990 National certified board What is the definition of individual and community benefits? Pg. 9 - Answer- Individual - what the participant is in the program and gets benefits out of them Community - is what the participant is not using the services or in a program, but can be a potential participant. He gets benefits from not participating. Example: The person lives next to the trails, the property value goes up even thou they are not using them. What does repositioning mean and why would you do? PG:10 - Answer- To change your image and get an image out there. To promote a new positive image. Example: the public seen us as providing fun, park visits, sports leagues, and places to learn new skills. Parks and rec. wants to be seen as means to solving problems in the community and as an invaluable asset. What steps (process)are taken to educate the public about benefits? - Answer- Formulate a precise statement of how you are dealing with pressing city issues To do research to show how you are going to deal with those issues How you are going to get it done How can the NPRA make a significant contribution to the community? - Answer- Obesity, cost of health care, environmental deterioration Who do Parks & recreation have to listen to? - Answer- Elective officials What is a good way to solicit the public? - Answer- Is to form a friendship group Who's ultimate responsibilities of financial management with in an agency - who shares with them? PG: 12 - Answer- The CEO and share with others in the organization. What are three ways to collect public input regarding policies? PG:12 - Answer- Public Meetings Focus group: Citizen Advisory groups What are public meetings? PG: 12 - Answer- Public meetings: Are held to inform the public of specific items that changes. To consult the public on issues and to see how they react. Involve the public are getting their input. Example: such as building a new community center or determining the needs of the community. A small group that represents a large group of patrons. There is a facilitator who is not affiliated with the agency. Their job is to obtain perceptions, opinions, and beliefs and attitudes about a given subject. - Answer- What is a focus group? Their job is to obtain what? PG:12 Citizen Advisory Group? PG:13 - Answer- This group is formed to provide valuable feedback and directions. They can investigate specific issues or problems. Can be used to discuss policy changes gather feedback to help with policy formation. What is a vision? PG:14 - Answer- The vision of the organization is an ideal image of what the organization will look like in the future. The mission statement answers what three questions? PG:14 - Answer- Who is the costumer What services are provided by the agency And how are they going to be provided. What are the two types of buyers? - Answer- Current Buyer: which a patron already using your services Potential: is a individual whom is not using your services but is not. Agencies work together to meet a need or solve a problem. What are the three different levels: PG:14 - Answer- Collaboration Alliances Partnership: What is Latent demand? PG:15 - Answer- Is potential individuals who are not currently participating, but who may be interested in participating in the future. What is marketing Mix? What are the4 4 P's PG:15 - Answer- Is composed by the four P's Price, product, promotion, place Product is what? PG:15 - Answer- The product is the various services and facilities offered to the public. Example: T ball is designed for youth children, fast pitch softball for teens, slow pitch softball for older. Basically the same product exist, but modified for specific groups of people. What is price? PG:15 - Answer- Price determines whether or not a segment of the population is willing and able to pay for the product. Price value relationship. The price of the program for some customers will also apply its value. Where they are located (Place) or the distribution of product? How often? Pg:15 - Answer- Includes accessibility of programs and the facilities where they are offered. Example how close the place is to where people live and work. Includes the day of the week, the time of the program and events, and the format of the program. Example: the program may be offered as a class that is spread out over several weeks or as a one day work shop. Promotion (value) is what? PG: 15 - Answer- Is the means of communication the value of the product. Advertising, sales promotion and incentives, personal selling, and publicity. Advertising, sales promotion and incentives. What are the definitions of each word ? PG:16 - Answer- Advertising is a paid form of communication that is distributed through the media. Sales promotion and incentives have some financial value to the customer. Example: buy one get one free, prizes, or free passes. personal selling, and publicity. What they are? PG:16 - Answer- Personal selling is the direct oral communication with a particular market. Publicity: Is exposure gain through the media that is not paid for by the agency. What is market segmentation? 2 H's PG: 16 - Answer- Is a process of subdividing a large heterogeneous market into smaller homogeneous market Targeting marketing is? PG:16 - Answer- Once a market is segmented. The agency choose those markets to concentrate on for a particular product. For marketing purposes, only specific markets are the focus of the marking mix Once a market is segmented. The agency choose those markets to concentrate on for a particular product. For marketing purposes, only select markets are then focus of on. (Marketing Mix) - Answer- Targeting marketing is? PG:16 What is marketing positioning? What does it includes ? PG:16 - Answer- How the community perceives the agency and services. The agency seeks to establish a unique position in the market. Product quality, the location, promotions, or brand loyalty. What is branding? PG: 17 - Answer- Is the process whereby the agency creates an image in the mind of the customers as to who it is. Many agencies would benefit from entering into agreement with one other. Informal: as a memo outline lining Which agency will provide what services and resources. Formal document developed by attorneys for each agency. - Answer- Agreements among agencies? Two types of agreements are: PG:17 Collaboration is? - Answer- Collaborations: are short term type relationships tend to last until the problem is solved. Collaboration are defined as two or more stock holders working together to solve a set of problems that neither can solve alone. What contents are included in the marketing plan : PG:21 - Answer- 1. Executive summary 2. Situational analysis 3. Customer analysis 4. Marketing, branding goals and strategies 5. Implementation monitoring and evaluation What is executive summary? PG:21 - Answer- This is a stand-alone piece of marketing plan and summarizes the entire plan. The executive summary should be the last part of the marketing plan written, but is placed in the front of the document. This section evaluates the internal and external environment in which the agency operates. The products and services they provide and other agencies provide. Detail: demand treads, economic climate, a SWOT analysis, and the examination of branding and position of an agency. - Answer- What is situational analysis evaluate and what does it detail? Pg:21 What does SWOT stand for? What analysis ? PG:21 - Answer- Strength, weakness, opportunities, threat. Situational Analysis the overall coordination of financial resources. This includes developing a budget to guide the use of funds over a period of time. - Answer- What is financial management and what does it develop? PG:29 What do you need to understand the operation of agency? This data assist in? PG: 29 - Answer- It is necessary to collect financial and operating data. This data assist in accounting for cash handling, revenue and expenditures. Attendance figures, Room counts Cash reports Maintenance reports. - Answer- Methods to collect data use by parks and recreation? PG: 29 Where would you get attendance figures (activity) ? What does attendance figures back up? PG:29 - Answer- Attendances figures for events, programs, and facilities. Is necessary to predict the future program and participation, justified increasing or decreasing staff, or defending budget increases. What do room counts show? PG:29 - Answer- Facility use patterns can be conducted from daily basis to an hourly basis. These figures demonstrate to what capacity the facility is being used Where does the money for Cash reports come from? What does it reveal? PG29 - Answer- Including daily revenues and gate receipts reveal how many people come into the facility. How much money they are paying and purchasing. Maintenance reports steps? These reports are used to show what? PG: 29 - Answer- Requests that were completed, those still pending, and those schedule to be completed over specific time frame. These reports are used to show work flow, productivity, and repairs made. Activity reports? PG:30 - Answer- Can encompass a wide variety of things to be tracked. These are customized based on the program area. Example: an ice rink may keep the # of participants, # of lessons, # of gift certificates sold,# of skates sharpened or the number skate or facility rentals for the day. What are the four ways to purchase something? - Answer- Purchase order, P card, credit card and petty cash. What is a purchase order? What are the two types of purchases orders? PG:31 - Answer- Is an agreement that the agency will pay for goods and services ordered. Blank purchase orders Standard purchase orders Blank Purchase order Standard purchase orders are - Answer- Blank purchase orders: are those use to consolidate small, continuous purchases. An account billed once a month. For items bought regularly What changes fix cost? PG:36 - Answer- These are cost that change by the volume but not by individual participants. Example is 1 - 12 participants. If you have more than you need another instructor. What is fixed cost? What two categories can fix cost be categorized into to? - Answer- Are those that do not change with the number of participants and remain consist for the duration of the program. Direct fix cost and indirect fix cost. It is a result of conducting a specific program. If the program did not take place the cost would not incurred. The cost of renting a room for and exercise class. Regardless of how many participants the rental fee would remain the same. - Answer- What is a direct fix cost? Example: PG: 35 What is a indirect cost? PG: 35 - Answer- Often referred to as a overhead cost. These cost are incurred by the agency not necessarily by operation. They are not traceable to a specific program. They remain the same regardless of the participants enrolled. One is equal -share allocating where each program area pays equal share of the individual cost. Percent budget approach where the program area pays the % of the indirect cost that is equal to the % of the over all budget the program area commands. - Answer- How are fixed cost assigned to programmatic area Programs? There are two approaches: PG: 35 What is variable cost? PG:36 - Answer- Are the cost that result in actual operation of programs and charge directly and proportionately number of people enrolled. Example: If a participant was given at - shirt for enrolling in the program. These shirts are a variable cost. What is the formula for the breakeven price?