MNM2604
EXAM
PACK 2023
,Part 1 of 3 - Study unit 01 8.0 Points
Question 1 of 20
1.0 Points
Toyota buys the tyres of the Fortuner series motor vehicles from Dunlop. These tyres are regarded as
…
A. Foundation products
B. Facilitating products
C. Capital products
D. Entering products
Question 2 of 20
1.0 Points
Which one of the following is an example of a Business-to-business transaction?
A. Checkers selling a hairdryer to a housewife
B. A manufactures of furniture selling to consumers at its factory shop
C. Makro selling shoes to spaza retailers
D. An importer of kitchenware selling his products at morning markets
Question 3 of 20
1.0 Points
Which one of the following statements about B2B products is true?
A. B2B products cannot be used by final consumers
B. B2B products are larger in bulk that consumer products
C. B2B products cannot be final products, but are “in-process” products
D. B2B products include products like laptops
Question 4 of 20
,1.0 Points
A school (an organisational customer) buying office supplies could be classified as a(n) … customer.
A. commercial
B. public sector
C. institutional
D. intermediary
Question 5 of 20
1.0 Points
A municipality buying dustbins from a Durban supplier is classified as a(n) …
A. government buyer
B. commercial buyer
C. intermediary buyer
D. institutional buyer
Question 6 of 20
1.0 Points
Which one of the following statements is incorrect regarding the marketing strategy of a business to
business marketer?
A. Products are more frequently tailor-made for client firms.
B. Fewer intermediaries are used.
C. Advertising is less important than personal selling.
D. Branding is more important in business markets.
Question 7 of 20
1.0 Points
Which one of the following statements regarding the marketing strategies of B2B and B2C is wrong?
, A. B2B organisations are more inclined to sell “system solutions” than “products solutions”
B. Promotional campaigns are more targeted at specific customers that in the case of B2C businesses
C. Formal market research are done less in the case of B2B organisations
D. More sophisticated market segmentation techniques are used by B2B marketers
Question 8 of 20
1.0 Points
Which one of the following is not a characteristic of a business-to-business market?
A. Relatively few competitors
B. Relatively few buyers (customers)
C. More indirect distribution channels
D. Buyers are geographically concentrated
Part 2 of 3 - SU 2 7.0 Points
Question 9 of 20
1.0 Points
The individual or department responsible for buying a product from the chosen supplier is known as
the …
A. decision-maker
B. buying agent
C. influencer
D. gatekeeper
Question 10 of 20
1.0 Points
EXAM
PACK 2023
,Part 1 of 3 - Study unit 01 8.0 Points
Question 1 of 20
1.0 Points
Toyota buys the tyres of the Fortuner series motor vehicles from Dunlop. These tyres are regarded as
…
A. Foundation products
B. Facilitating products
C. Capital products
D. Entering products
Question 2 of 20
1.0 Points
Which one of the following is an example of a Business-to-business transaction?
A. Checkers selling a hairdryer to a housewife
B. A manufactures of furniture selling to consumers at its factory shop
C. Makro selling shoes to spaza retailers
D. An importer of kitchenware selling his products at morning markets
Question 3 of 20
1.0 Points
Which one of the following statements about B2B products is true?
A. B2B products cannot be used by final consumers
B. B2B products are larger in bulk that consumer products
C. B2B products cannot be final products, but are “in-process” products
D. B2B products include products like laptops
Question 4 of 20
,1.0 Points
A school (an organisational customer) buying office supplies could be classified as a(n) … customer.
A. commercial
B. public sector
C. institutional
D. intermediary
Question 5 of 20
1.0 Points
A municipality buying dustbins from a Durban supplier is classified as a(n) …
A. government buyer
B. commercial buyer
C. intermediary buyer
D. institutional buyer
Question 6 of 20
1.0 Points
Which one of the following statements is incorrect regarding the marketing strategy of a business to
business marketer?
A. Products are more frequently tailor-made for client firms.
B. Fewer intermediaries are used.
C. Advertising is less important than personal selling.
D. Branding is more important in business markets.
Question 7 of 20
1.0 Points
Which one of the following statements regarding the marketing strategies of B2B and B2C is wrong?
, A. B2B organisations are more inclined to sell “system solutions” than “products solutions”
B. Promotional campaigns are more targeted at specific customers that in the case of B2C businesses
C. Formal market research are done less in the case of B2B organisations
D. More sophisticated market segmentation techniques are used by B2B marketers
Question 8 of 20
1.0 Points
Which one of the following is not a characteristic of a business-to-business market?
A. Relatively few competitors
B. Relatively few buyers (customers)
C. More indirect distribution channels
D. Buyers are geographically concentrated
Part 2 of 3 - SU 2 7.0 Points
Question 9 of 20
1.0 Points
The individual or department responsible for buying a product from the chosen supplier is known as
the …
A. decision-maker
B. buying agent
C. influencer
D. gatekeeper
Question 10 of 20
1.0 Points
