New Flavor Recommendations for Novamex Company
My Name is. My pitch is for Novamex Company to extend its product line. This pitch is
about Novamex adding new flavor to its already existing 12 flavors in order to improve the
company sales. Novamex company is a soft drink company that currently have a total of 12
flavors. The existing flavors in this company include; passion fruit, mango, mandarin, guava,
Mexican cola, fruit punch, tamarind, watermelon, lime, strawberry, pineapple, and grape fruit.
The new recommended flavor is lemonade to improve product line extension.
With increasing cases of health challenges from sugary flavors, lemonade has on the
contrary been termed to of several health benefits. Lemonade is a major source of vitamins, the
main being vitamin c; very vital to human body. Lemonade helps in dehydration, boosting
immune system and giving energy. The health benefits of lemonade give consumers the
preference of the flavor to others. Novamex company flavor line of production is therefore an
important recommendation to its team.
, The target market for this new lemonade flavor are the normal customers, those with
health condition and are on special diet and whipped drink lovers.
BENEFITS
Source of vitamins
Dehydration
Re-energizing
LEMONADE
FLAVOR
TARGET CONSUMERS
Lovers of whipped drinks
Special diet users
Normal consumers
My Name is. My pitch is for Novamex Company to extend its product line. This pitch is
about Novamex adding new flavor to its already existing 12 flavors in order to improve the
company sales. Novamex company is a soft drink company that currently have a total of 12
flavors. The existing flavors in this company include; passion fruit, mango, mandarin, guava,
Mexican cola, fruit punch, tamarind, watermelon, lime, strawberry, pineapple, and grape fruit.
The new recommended flavor is lemonade to improve product line extension.
With increasing cases of health challenges from sugary flavors, lemonade has on the
contrary been termed to of several health benefits. Lemonade is a major source of vitamins, the
main being vitamin c; very vital to human body. Lemonade helps in dehydration, boosting
immune system and giving energy. The health benefits of lemonade give consumers the
preference of the flavor to others. Novamex company flavor line of production is therefore an
important recommendation to its team.
, The target market for this new lemonade flavor are the normal customers, those with
health condition and are on special diet and whipped drink lovers.
BENEFITS
Source of vitamins
Dehydration
Re-energizing
LEMONADE
FLAVOR
TARGET CONSUMERS
Lovers of whipped drinks
Special diet users
Normal consumers
